Digital Marketing For Cafes & Restaurants Blog
Restaurant Marketing
Friday 5 – What is a good Conversation Rate?
Friday 5 Marketing Observations – What is a good Conversation Rate? I just spent 2 days at Online Retailer Conference & Expo. It lived up to its claim jam-packed with cutting-edge eCommerce insights, the latest trends, tech innovation and retail solutions. The conference & expo Covering the entire customer lifecycle from data-driven marketing, CX, unified commerce and tech adoption to fulfilment and…
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Automated Marketing Software Without Needing To Use Duct Tape
Automated Marketing Software Without Needing To Use Duct Tape Photo by Lucas Dudek on Unsplash Your Business needs a Website. Building a website is the easy part. So on the surface, you’d think, “OK. All I need to do is a have a good-looking site, and I’ll be golden.” But what’s the point of having a website if…
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Friday 5 Marketing Observations – Sales Lessons From Shark Tank Deals
Friday 5 Marketing Observations – Sales Lessons From the 9 Most Successful Shark Tank Deals Photo by David Clode on Unsplash I’ve just finished setting up our client’s Advertising Results Reports on Data Studio, Most of our clients have been raving about these insights of these reports. If you like us to review your Ads to see we…
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When it comes to Advertising Metrics the C Acronym’s Wins
When it comes to Digital Advertising Metrics the 3 Letter C Acronym’s Wins Photo by Nathaniel Shuman on Unsplash The 3 Letter C’s plays an essential role in measuring your Digital Advertising results. So what are the 3 Letter C’s (Acronym)s? Let me explain. As a Digital Marketing company, we run lots of advertising campaigns for our clients.…
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Friday 5 – Where AI Is Winning And Losing
Friday 5 Marketing Observations – Where AI Is Winning And Losing What a game. The state of Orgin lived up to the hype. The Try in dying minutes of the game was sensational. It’s about time we managed to pull off miracle Try that’s QLD aways seems to wrangle in the sec. I’m not sure…
What the Heck is UTM & Why Should You Care?
I bet John Wanamaker wished he was using UTM Photo Source – https://www.phillymag.com/news/2016/07/11/john-wanamaker-philadelphia-history/ “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”John Wanamaker Who was John Wanamaker? “John Wanamaker (1838-1922) was an American merchant and religious, civic and political figure, considered by some to be a proponent…
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Friday 5 – Vanity Metrics
Friday 5 Marketing Observations – Vanity Metrics Photo by Simone Scarano on Unsplash I’ve been working on Marketing Resources for Tradies. One of our Google Ads Campaigns for a client, we have reduced their Ad spend from $15.70 per click to $ 3.70, which means we can spend & get more Clicks & make more sales. Time to…
Perfection is A Killer To Momentum
Perfection is a Killer to Momentum Photo by Joseph Gruenthal on Unsplash Ok, I’m going to let you into my dirty little secret. I’m not perfect. Ok, I know your all shocked. We all have good intentions when we start a project it’s going to be perfect. Perfection is good to aim for. But in reality, it’s not…
Friday 5 – 17 Pitch Deck Templates
Friday 5 Marketing Observations – 17 Pitch Deck Templates Photo by Teemu Paananen on Unsplash How good was Blues Victory Over Queensland. Go Turbo a very popular player down at Manly. We’ve been documenting Our Processes, We just finishing our procedures for Building a WordPress Gutenberg Website. You can see our checklist we made in Google Sheets. I…
Do you keep word? I promise I will – Customer Service
Do you keep word? I promise I will – Customer Service Photo by marcos mayer on Unsplash Let me share with you 2 Customer Service experiences I had over the last 2 weeks. I had products I bought a while ago, but for some reason, they stopped working. I’ve been using Market Samurai for years Market Samurai was…
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Friday 5 – Payroll end of Financial Year
Friday 5 Marketing Observations – Payroll end of Financial Year So what’s been happening this week, been playing around & testing Videos on LinkedIn. I’ll let you know what the traction is on these videos uploaded to LinkedIn rather than embedding a Youtube Videos. We’ve been rolling a couple of retargeting campaigns for clients, to…
Pandora Charms Evokes Cherished Memories
Pandora Charms Evokes Cherished Memories So my daughter had her 21st Last week. So I asked her what her favourite gift was? I was surprised when she said a Pandora Beads. My daughter Laura got a Pandora Bracelet when she was 13, so shes had it for a long time. Her sister Celina also got…
Friday 5 – Google Discovery Ads
Friday 5 Marketing Observations – Google Discovery Ads From left to right: YouTube, Google Discover, and Gmail. I’ve been battling the flu this week, but Grammarly still managed to check 50,008 words I wrote this week for clients. We’ve been getting good results with our Remarking Campaigns for a couple of clients. Enjoy the read…
Are you missing sales because you have not set up Retargeting?
Are you missing sales because you have not set up Retargeting? Photo by Annie Spratt on Unsplash Hit a Bullseye With Retargeting Ads Have you ever visited a website, checked out a product, then leave without taking action. Then you head over to another website & you see an ad promoting the product you just looked at. Over…
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Friday 5 Marketing Observations – AAARRR What Are Pirate Metrics?
Friday 5 Marketing Observations – AAARRR What Are Pirate Metrics? Photo by Scott Umstattd on Unsplash AAARRR What Are Pirate Metrics? One thing that all marketers humans have in common is that we are all running out of time.It doesn’t matter if you are a solopreneur or the CMO of a giant organization you only have 24 hours in a…
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Move Over Business Plans Your Times Up
Move Over Business Plans Your Times Up Photo by Curtis MacNewton on Unsplash I spent all day Friday Business Growth Workshop, Covering Topics on Technology, Marketing, Systems, Sales & Strategy In the Strategy Session, The speaker laboured the point we needed to have a Business Plan. He Stated only 1 in 5 business have a Business Plan A…
Friday 5 – AI Artificial Intelligence For Business
Friday 5 Marketing Observations – AI Artificial Intelligence For Business Photo by Franck V. on Unsplash I’ve just starting a project where the clients wants to jump on aboard the AI Artificial Intelligence bandwagon. Everybody man and his dog are going on about AI, and how this silver bullet will save mankind, so imagine how it can ramp…
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Business & Marketing Books On My Kindle, I’ve Read in The Last 6 Months
Business & Marketing Books On My Kindle I’ve read in the last 6 months Photo by Giammarco Boscaro on Unsplash So on Saturday I was at a barbie, catching up with some old friends. I asked my friend if still catches the train to work. He replied “Why would drive into the city, when I can sit in…
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Friday 5 – Useful Value Proposition
Friday 5 Marketing Observations – Useful Value Proposition Photo by RhondaK Native Florida Folk Artist on Unsplash Another interesting week, watching the Swans get up & win, on Saturday as the Election unfolded in the Background. Crossing Over at Quarter time & Half Time Zali Stegall the Independent knocks over Tony Abbott he’s held for 25 years in…
So How Much Does $60 Million Ad Spend Buy? …Not Much It Would Seem If You Have A Poor Offer
So how much does $60 Million Ad Spend Buy? …Not much it would seem if you have a poor offer Photo by Melissa Walker Horn on Unsplash Whoa Phew The elections are finally over, it feels like they were going since Christmas. Now we got a Nearly New Government. We can get back & focus on our businesses.…
Friday 5 – Work on Your Strengths
Friday 5 Marketing Observations – Work on Your Strengths, Not Your Weaknesses Happy days, only 2 more sleeps and we won’t be bombarded boring negative political ads for a least a couple of years. I must admit this campaign has almost put me in a coma. The only real excitement in Warringah has been the…
Use Good Happy Emotional Words To Help Your Prospects Feel Their Secret Desires
Part 2 Emotional Words – Use Good Happy Emotional Words To Help Your Prospects Feel Their Secret Desires Photo by Robert Collins on Unsplash Last week we looked at words describing negative emotional feelings Evoke Your Prospects Unspoken Feelings With Emotional Words Part 1. In Part 2 of this article we are going to explore the contrasting happy…
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Friday 5 – Delivering Meaningful Moments
Friday 5 Marketing Observations – Delivering Meaningful Moments Photo by Mesut Kaya on Unsplash Can you believe we just hit May. Wow the years flying by. I had my head down playing & designing AI Artificial Intelligence Tools for a client. So I had to brush up on my Python skills… Once dive into Ai it’s going to…
Evoke Your Prospects Unspoken Feelings With Emotional Words
Evoke Your Prospects Unspoken Feelings With Emotional Words… Part 1 Photo by Christian Seeling on Unsplash Emotionally charged Words and Phrases speak to your prospects unspoken feelings How does your prospect feel right now?What’s their point of angst?How do they want to feel? Check out Part 2 Use Good Happy Emotional Words To Help Your Prospects Feel Their…
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Friday 5 – Leaders Look Weak Using These 15 Phrases
Friday 5 Marketing Observations – Leaders Look Weak When They Use These 15 Phrases We just lurched in May, It’s hard believe we can cross 4 months of f the calendar. I wasn’t sure I was going to finish the last blog about knowing your prospects Awareness Levels. I Was just finishing writing The article…
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How much does your prospect know?
How much does your prospect know?Why You Need To Grasp Your Prospect Awareness Levels I run a lot of Google Ads & Facebook Ad for Clients. It would be fair to say that a high percentage of these clients were either running their ads or someone was managing them for them. For most of these…
Friday 5 – How Often People Drink Wine and Why
Friday 5 Marketing Observations – How Often People Drink Wine and Why They Enjoy It Today is ANZAC Day I’d like to thank all who served & defended our Country. Lest We Forget My Grandfather was a Rat of Tobruk, I never meet him, he never made it home. So I spent the day Researching…
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9 Free Websites Offering Eye-Popping Royalty Free Images
Photos & Images are eye candy, they make your Websites pop. 5 Stats Why You Need To Up Your Game When It Comes Adding Eye Popping Graphics To Your Websites Articles with images get 94% more views. So when you have a blog post without images, you give people more reasons to ignore your content.…
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Friday 5 – Notre Dame Cathedral By The Numbers
Friday 5 Marketing Observations – Notre Dame Cathedral By The Numbers Photo by Pedro Lastra on Unsplash I was sitting watching the footing, I was jotted out my seat because I just remember I hadn’t written my Friday 5 Marketing Observations. The long weekend sneaked up on me. This week I spent my time on the phone consulting…
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What Gutenberg Block Plugins I’m I Using & Why?
What Gutenberg Block Plugins I’m I Using & Why? I got an email from a client wanting to how to create Buttons in a WordPress blog. We had built a Woocommerce Site in WordPress last year. Over the weekend she decided she wanted to create some blogs linking to the Products. So I rang her…
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