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Restaurant Marketing
Pandora Charms Evokes Cherished Memories
Pandora Charms Evokes Cherished Memories So my daughter had her 21st Last week. So I asked her what her favourite gift was? I was surprised when she said a Pandora Beads. My daughter Laura got a Pandora Bracelet when she was 13, so shes had it for a long time. Her sister Celina also got…
Friday 5 Marketing Observations – Google Discovery Ads
Friday 5 Marketing Observations – Google Discovery Ads From left to right: YouTube, Google Discover, and Gmail. I’ve been battling the flu this week, but Grammarly still managed to check 50,008 words I wrote this week for clients. We’ve been getting good results with our Remarking Campaigns for a couple of clients. Enjoy the read…
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Are you missing sales because you have not set up Retargeting?
Are you missing sales because you have not set up Retargeting? Photo by Annie Spratt on Unsplash Hit a Bullseye With Retargeting Ads Have you ever visited a website, checked out a product, then leave without taking action. Then you head over to another website & you see an ad promoting the product you just looked at. Over…
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Friday 5 Marketing Observations – AAARRR What Are Pirate Metrics?
Friday 5 Marketing Observations – AAARRR What Are Pirate Metrics? Photo by Scott Umstattd on Unsplash AAARRR What Are Pirate Metrics? One thing that all marketers humans have in common is that we are all running out of time.It doesn’t matter if you are a solopreneur or the CMO of a giant organization you only have 24 hours in a…
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Move Over Business Plans Your Times Up
Move Over Business Plans Your Times Up Photo by Curtis MacNewton on Unsplash I spent all day Friday Business Growth Workshop, Covering Topics on Technology, Marketing, Systems, Sales & Strategy In the Strategy Session, The speaker laboured the point we needed to have a Business Plan. He Stated only 1 in 5 business have a Business Plan A…
Friday 5 Marketing Observations – AI Artificial Intelligence For Business
Friday 5 Marketing Observations – AI Artificial Intelligence For Business Photo by Franck V. on Unsplash I’ve just starting a project where the clients wants to jump on aboard the AI Artificial Intelligence bandwagon. Everybody man and his dog are going on about AI, and how this silver bullet will save mankind, so imagine how it can ramp…
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Business & Marketing Books On My Kindle, I’ve Read in The Last 6 Months
Business & Marketing Books On My Kindle I’ve read in the last 6 months Photo by Giammarco Boscaro on Unsplash So on Saturday I was at a barbie, catching up with some old friends. I asked my friend if still catches the train to work. He replied “Why would drive into the city, when I can sit in…
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Friday 5 Marketing Observations – Useful Value Proposition
Friday 5 Marketing Observations – Useful Value Proposition Photo by RhondaK Native Florida Folk Artist on Unsplash Another interesting week, watching the Swans get up & win, on Saturday as the Election unfolded in the Background. Crossing Over at Quarter time & Half Time Zali Stegall the Independent knocks over Tony Abbott he’s held for 25 years in…
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So How Much Does $60 Million Ad Spend Buy? …Not Much It Would Seem If You Have A Poor Offer
So how much does $60 Million Ad Spend Buy? …Not much it would seem if you have a poor offer Photo by Melissa Walker Horn on Unsplash Whoa Phew The elections are finally over, it feels like they were going since Christmas. Now we got a Nearly New Government. We can get back & focus on our businesses.…
Friday 5 Marketing Observations – Work on Your Strengths
Friday 5 Marketing Observations – Work on Your Strengths, Not Your Weaknesses Happy days, only 2 more sleeps and we won’t be bombarded boring negative political ads for a least a couple of years. I must admit this campaign has almost put me in a coma. The only real excitement in Warringah has been the…
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Use Good Happy Emotional Words To Help Your Prospects Feel Their Secret Desires
Part 2 Emotional Words – Use Good Happy Emotional Words To Help Your Prospects Feel Their Secret Desires Photo by Robert Collins on Unsplash Last week we looked at words describing negative emotional feelings Evoke Your Prospects Unspoken Feelings With Emotional Words Part 1. In Part 2 of this article we are going to explore the contrasting happy…
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Friday 5 Marketing Observations – Delivering Meaningful Moments
Friday 5 Marketing Observations – Delivering Meaningful Moments Photo by Mesut Kaya on Unsplash Can you believe we just hit May. Wow the years flying by. I had my head down playing & designing AI Artificial Intelligence Tools for a client. So I had to brush up on my Python skills… Once dive into Ai it’s going to…
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Evoke Your Prospects Unspoken Feelings With Emotional Words
Evoke Your Prospects Unspoken Feelings With Emotional Words… Part 1 Photo by Christian Seeling on Unsplash Emotionally charged Words and Phrases speak to your prospects unspoken feelings How does your prospect feel right now?What’s their point of angst?How do they want to feel? Check out Part 2 Use Good Happy Emotional Words To Help Your Prospects Feel Their…
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Friday 5 Marketing Observations – Leaders Look Weak When They Use These 15 Phrases
Friday 5 Marketing Observations – Leaders Look Weak When They Use These 15 Phrases We just lurched in May, It’s hard believe we can cross 4 months of f the calendar. I wasn’t sure I was going to finish the last blog about knowing your prospects Awareness Levels. I Was just finishing writing The article…
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How much does your prospect know?
How much does your prospect know?Why You Need To Grasp Your Prospect Awareness Levels I run a lot of Google Ads & Facebook Ad for Clients. It would be fair to say that a high percentage of these clients were either running their ads or someone was managing them for them. For most of these…
Friday 5 Marketing Observations – How Often People Drink Wine and Why They Enjoy It
Friday 5 Marketing Observations – How Often People Drink Wine and Why They Enjoy It Today is ANZAC Day I’d like to thank all who served & defended our Country. Lest We Forget My Grandfather was a Rat of Tobruk, I never meet him, he never made it home. So I spent the day Researching…
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9 Free Websites Offering Eye-Popping Royalty Free Images
Photos & Images are eye candy, they make your Websites pop. 5 Stats Why You Need To Up Your Game When It Comes Adding Eye Popping Graphics To Your Websites Articles with images get 94% more views. So when you have a blog post without images, you give people more reasons to ignore your content.…
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Friday 5 Marketing Observations – Notre Dame Cathedral By The Numbers
Friday 5 Marketing Observations – Notre Dame Cathedral By The Numbers Photo by Pedro Lastra on Unsplash I was sitting watching the footing, I was jotted out my seat because I just remember I hadn’t written my Friday 5 Marketing Observations. The long weekend sneaked up on me. This week I spent my time on the phone consulting…
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What Gutenberg Block Plugins I’m I Using & Why?
What Gutenberg Block Plugins I’m I Using & Why? I got an email from a client wanting to how to create Buttons in a WordPress blog. We had built a Woocommerce Site in WordPress last year. Over the weekend she decided she wanted to create some blogs linking to the Products. So I rang her…
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Friday 5 Marketing Observations – 1 Secret from a Senior Copywriter
Friday 5 Marketing Observations – 1 Secret from a Senior Copywriter Photo by Camille Orgel on Unsplash I thought it was going to be a quieter week, so I get the chance to do some planning & researching for a couple of new projects. But I got a bunch of referrals from my clients, asking if I would…
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Can Acquiring New Customers Be Predictable & Profitable?
Can Acquiring New Customers Be Predictable & Profitable? Photo by Artem Maltsev on Unsplash For hundreds of years wise men, alchemists & wizards have toiled in their laboratories trying to produce the mythical substance known as the philosopher’s stone. The quest they pondered was: “How Can They Turn Lead Into Gold?” The Alchemists tried Lotion & Potions, Spells…
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Friday 5 Marketing Observations – The lessons Jetstar learnt building a best-in-class digital marketing
Friday 5 Marketing Observations – The lessons Jetstar learnt trying to build best-in-class digital marketing As a Digital Marketing Agency we diving in, on how we take advantage of AI (Artificial Intelligence) & Machine Learning. I wrote an article How to turn your blog posts into videos with AI (Artificial Intelligence this how we are…
How to turn your blog posts into videos with AI (Artificial Intelligence)
How to turn your blog posts into videos with AI (Artificial Intelligence) Sick of spending hours making videos, now like magic AI (Artificial Intelligence) turns your blog posts into gorgeous videos Photo by Jakob Owens on Unsplash I enjoy writing, creating useful content. So I’m writing a couple of blogs a week for Getting More Customers, I’m also…
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Friday 5 Marketing Observations – Why the biggest and best struggle to grow
Friday 5 Marketing Observations – Why the biggest and best struggle to grow Another week flying by, March is coming to a rapid end. A good week only 1 trip to hospital for my daughters MRI, awaiting results. Another NSW State Election came & went without the Sky falling in. These are the 5 most…
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Why Your Business Needs To Get Online Reviews
Why Your Business Needs To Get Online Reviews Online Reviews are not just for Restaurants & why your business Needs to get Reviews Reviews For Hugos Manly in Google Search 8 spots for Hugos Manly on Front Page of Google. Do you see how Reviews show up in a Google Search? Online Reviews are so…
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Friday 5 Marketing Observations – Joining The Dots: The Future Of Creativity In Australia
Friday 5 Marketing Observations – Joining The Dots: The Future Of Creativity In Australia It’s Friday, they seem to roll around so quickly. I found heaps of interesting articles, so I’ve picked the best 5 which I believe can add value to your marketting. Joining the Dots: The Future Of Creativity In Australia Photo by Sharon…
How to Make Your Phone No Clickable to Call & Track It with GTM
How to Make Your Phone No Clickable to Call & Track It with GTM, without needing a web developer. With this Step by Step, you will learn how to add a piece of HTML to your Website. So you will be able to create Phone No that lets people tap & call from their mobiles…
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Friday 5 Marketing Observations – French Fry Rankings
Well another week has passed. I always like to spend a quiet hour or two reviewing Marketing & Business Ideas on a Friday afternoon, before Beer O’Clock. So my mind has something to ponder over the weekend. So here’s my top 5 Marketing & Business Picks for the week. The LA Times: The Official Fast…
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Marketing KPIs: How to Find Your Top 5
Key Performance Indicators (otherwise known as KPIs) are vitally important for measuring business performance over time.
WordPress Gutenberg Tips & Tricks
WordPress Gutenberg Tips & Tricks I’ve been using Gutenberg WordPress 5 for 3 months now. I started using the Gutenberg Plugin to get a feel for the new changes coming down the pike. They’re coming so there’s no escape. So you might as well learn how to best use WordPress 5.0 Gutenberg. I know people…