Digital Marketing For Cafes & Restaurants Blog - Getting More Customers

Digital Marketing For Cafes & Restaurants Blog

Restaurant Marketing

9 Free Websites Offering Eye-Popping Royalty Free Images

23/04/2019

Photos & Images are eye candy, they make your Websites pop. 5 Stats Why You Need To Up Your Game When It Comes Adding Eye Popping Graphics To Your Websites Articles with images get 94% more views. So when you have a blog post without images, you give people more reasons to ignore your content.…

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Friday 5 Marketing Observations – Notre Dame Cathedral By The Numbers

19/04/2019

Friday 5 Marketing Observations – Notre Dame Cathedral By The Numbers Photo by Pedro Lastra on Unsplash I was sitting watching the footing, I was jotted out my seat because I just remember I hadn’t written my Friday 5 Marketing Observations. The long weekend sneaked up on me. This week I spent my time on the phone consulting…

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What Gutenberg Block Plugins I’m I Using & Why?

16/04/2019

What Gutenberg Block Plugins I’m I Using & Why? I got an email from a client wanting to how to create Buttons in a WordPress blog. We had built a Woocommerce Site in WordPress last year. Over the weekend she decided she wanted to create some blogs linking to the Products. So I rang her…

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Friday 5 Marketing Observations – 1 Secret from a Senior Copywriter

11/04/2019

Friday 5 Marketing Observations – 1 Secret from a Senior Copywriter Photo by Camille Orgel on Unsplash I thought it was going to be a quieter week, so I get the chance to do some planning & researching for a couple of new projects. But I got a bunch of referrals from my clients, asking if I would…

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Can Acquiring New Customers Be Predictable & Profitable?

09/04/2019

Can Acquiring New Customers Be Predictable & Profitable? Photo by Artem Maltsev on Unsplash For hundreds of years wise men, alchemists & wizards have toiled in their laboratories trying to produce the mythical substance known as the philosopher’s stone. The quest they pondered was: “How Can They Turn Lead Into Gold?” The Alchemists tried Lotion & Potions, Spells…

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Friday 5 Marketing Observations – The lessons Jetstar learnt building a best-in-class digital marketing

04/04/2019

Friday 5 Marketing Observations – The lessons Jetstar learnt trying to build best-in-class digital marketing As a Digital Marketing Agency we diving in, on how we take advantage of AI (Artificial Intelligence) & Machine Learning. I wrote an article How to turn your blog posts into videos with AI (Artificial Intelligence this how we are…

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How to turn your blog posts into videos with AI (Artificial Intelligence)

02/04/2019

How to turn your blog posts into videos with AI (Artificial Intelligence) Sick of spending hours making videos, now like magic AI (Artificial Intelligence) turns your blog posts into gorgeous videos Photo by Jakob Owens on Unsplash I enjoy writing, creating useful content. So I’m writing a couple of blogs a week for Getting More Customers, I’m also…

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Friday 5 Marketing Observations – Why the biggest and best struggle to grow

28/03/2019

Friday 5 Marketing Observations – Why the biggest and best struggle to grow Another week flying by, March is coming to a rapid end. A good week only 1 trip to hospital for my daughters MRI, awaiting results. Another NSW State Election came & went without the Sky falling in. These are the 5 most…

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Why Your Business Needs To Get Online Reviews

26/03/2019

Why Your Business Needs To Get Online Reviews Online Reviews are not just for Restaurants & why your business Needs to get Reviews Reviews For Hugos Manly in Google Search 8 spots for Hugos Manly on Front Page of Google. Do you see how Reviews show up in a Google Search? Online Reviews are so…

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Friday 5 Marketing Observations – Joining The Dots: The Future Of Creativity In Australia

21/03/2019

Friday 5 Marketing Observations – Joining The Dots: The Future Of Creativity In Australia It’s Friday, they seem to roll around so quickly. I found heaps of interesting articles, so I’ve picked the best 5 which I believe can add value to your marketting. Joining the Dots: The Future Of Creativity In Australia Photo by Sharon…

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How to Make Your Phone No Clickable to Call & Track It with GTM

05/03/2019

How to Make Your Phone No Clickable to Call & Track It with GTM, without needing a web developer. With this Step by Step, you will learn how to add a piece of HTML to your Website. So you will be able to create Phone No that lets people tap & call from their mobiles…

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Friday 5 Marketing Observations – French Fry Rankings

21/02/2019

Well another week has passed. I always like to spend a quiet hour or two reviewing Marketing & Business Ideas on a Friday afternoon, before Beer O’Clock. So my mind has something to ponder over the weekend. So here’s my top 5 Marketing & Business Picks for the week. The LA Times: The Official Fast…

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Marketing KPIs: How to Find Your Top 5

12/02/2019

Key Performance Indicators (otherwise known as KPIs) are vitally important for measuring business performance over time.

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WordPress Gutenberg Tips & Tricks

04/02/2019

WordPress Gutenberg Tips & Tricks I’ve been using Gutenberg WordPress 5 for 3 months now. I started using the Gutenberg Plugin to get a feel for the new changes coming down the pike. They’re coming so there’s no escape. So you might as well learn how to best use WordPress 5.0 Gutenberg. I know people…

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Friday 5 Marketing Observations – How to Create the Perfect Customer Journey Roadmap

31/01/2019

It’s hard trying to keep up with latest Marketing Buzz & Business Issues. So Week 2 Friday The 5 articles which piqued my interest & the observations i discovered. In the digital world, the process from the first contact to final sale is a lot different than it was in the past. When all we…

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Friday 5 Marketing Observations – Optimizing Mobile Forms For More Conversions

24/01/2019

Friday 5 Marketing Observations – Optimizing Mobile Forms For More Conversions It’s hard trying to keep up with latest Marketing Buzz & Business Issues. I would describe myself voracious reader, on average week I would usually read 2 – 3 Books 330 to 370 Marketing Blogs per week. You maybe asking why I Read so much,…

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Do you know how much each customer is worth to your Restaurant?

12/03/2018

Are you a little fuzzy on your Restaurant numbers?

The answer to this question plays an important part in whether you will grow your business.

I would say this one of the business concepts every business owner needs to get their heads around.

I know it’s a big claim.

Let me explain.

When you know how much every customer is worth to you, then this changes the growth dynamics of any business.

This question forms the basis of Customer Lifetime Value Concept (CLV). Or as some people call it the Lifetime Customer Value (LCV)

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Google warns without an SSL Certificates on your Website you’ll cop a NOT SECURE warning

16/02/2018

Google warns Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”.”

Now that sounds scary

Google warns without an SSL Certificates on your Website you’ll cop a NOT SECURE warning.

You know sometimes when mean to do something when you’ll get around to it.

Well, life gets in the way & stuff happens & it totally slips your mind.

Google has been warning website owners we need to get our websites safe & secure since September 8, 2016

So it’s time to take action & get this done.

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How To Make The Other 364 Days As Busy As Valentine’s Day In Your Restaurant

15/02/2018

2 Busiest days of year Mother’s Day & Valentine’s Day for restaurants. So What are doing for the rest of the Year?

I would be surprised if most Restaurants & cafes weren’t busy on Valentine’s day.

This is golden opportunity to make hay while the suns shines.

February 14 Valentine’s day is the second busiest day of the year for Restaurants.

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How Do You The Restaurant Directories Compare In Narrabeen?

01/02/2018

I was checking Facebook when an ad popped up which caught my attention.

Here’s the ad.
There are 24,641 listing views for restaurants on our site each week. True. Register your business with True Local to get in front of our 3.2 million site visits monthly.

You may have seen it also

So I decided I’d go through the process of seeing what they were offering.

I’d have to say it was a painful experience, just to learn more

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How Would I Find Your Restaurant in Brighton Le Sands?

20/01/2018

Does your Website show up? Your Website is part of your Marketing. So we need to look at what is Marketing? Peter Drucker Marketing & Innovation – Peter Drucker, The Practice of Management, 1954 “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation.…

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But I Have a Website

04/09/2012

Yes they have, BUT? What does it look like on a mobile device Most Websites are Designed for PCs Noddlebox does not even show up, because its written in Flash Cashflow…

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As a business owner, I know how hard it is to get noticed. Selling real estate in a flat economy takes a lot of efforts. Real estate companies are pouring money into flyers and other expensive advertising trying to catch the attention of prospective buyers and sellers. How do you get found all this noise, in the marketplace? Get a website.

Our old website has been up for years, it doesn’t seem to get much traffic and when they do come, we send them to www.realestate.com.au, so they can see our listings. It seems anybody can build a website, but unless someone can find your site, its only a glorified brochure. Our site www.raywehbe.com.au was lost, with millions of other
webpages. We consulted with Rowan Shead and straight away he was able to identify the problems of the site and how busy the market is.

Rowan takes a strategic approach, applying his sound business experience with marketing concepts which integrate with Social Media Marketing. Rowan Looks at websites as part of a series of processes that have to work together and compliment the business. Instead of just building a website, he researches the keywords people search in Google, analysed the market and the competition and what they were doing. Only after the research did he create a site that’s Google friendly.

We now own multiple sites, which liked together, helping to get our message out. Our listings are starting to show on the first page of Google Rowan’s approach is very different from technicians who build websites. Rowan is first a marketer, who believes “it better to out think your competition, than outspend them.” Rowan is able to take concepts of direct response marketing and fuse them with Social Media Marketing, to get results. A rare commodity.

Your faithfully

Karim Semaan Manager

Ray Wehbe Real Estate Parramatta

I feel very lucky to have worked with Rowan Shead on my website creation. I am extremely happy with the results. Not only does it look great, but more importantly,
with his knowledge of marketing and the necessary Google keyword association, I will not get lost in the ever growing directory which is the internet. My site could have been quite useless without his knowledge in this area. The other huge benefit is that not only has he passed on this knowledge, but the information required in the form of a manual, so I am able to make changes to and update my website myself in future.

This to me, starting a small business is a huge bonus, so it will not cost me hundreds of dollars to change a few words at any given time in the future. I would highly
recommend Rowan for any marketing or website contracts. He really cares about getting the best for his customers. Yours sincerely

Maree Milligan

I am writing to recommend Rowan Shead and his Cashflow CopyWriting & Marketing business. As I am sure you are aware, there are plenty of companies that are in the market that can provide websites and marketing content. Of course, Rowan’s company can do this. However, there are far fewer companies out there that can put together content that actually brings business in the door. In order to do this, you have to possess the following qualities.

1. An understanding of the marketplace. Why do people buy from one website versus another? How do people find one website versus another? What content generates
internet traffic such as a blog versus using Flash which is unreadable to search engines.

2. An understanding of the workflow. Many people are moving to permission-based marketing in order to gain new clients and grow their business. You have to get people
in to your site, offer them some basic value in exchange for permission to sell to them and then grow that relationship.

3. An understanding of how to make all of this technology work. It is one thing to understand how to create a website and another thing to understand the theory behind internet selling. It is entirely different thing to be able to combine these talents into a cohesive strategy and then execute it. Rowan’s rare ability is to be able to
provide all three elements. On that basis, I would heartily endorse Rowan.

Thank you for your consideration!

Sincerely,

Kyle Tucker President

Dexios Corporation - VA 23113 USA

Dear Rowan, We sold out FERRARI – ARCHIVE OF LOST DREAMS DVD, because of Rowan’s on-line marketing strategies. This is a huge thank you to Cashflow CopyWriting & Marketing, and to you personally, for opening up the world on-line marketing for my film company TRAC Productions. Your grasp of the on-line marketing strategies and your creation of our company website is quite brilliant! I’m an international television and radio producer, so understanding on-line selling is vital.

Within days, customers from all around the world were purchasing our first DVD program On-line since we set our new company site, tracfilms.com to offer our latest film called: FERRARI – ARCHIVE OF LOST DREAMS.

The new website has had even more compliments for its imaginative and easy to read layout and content. What really impressed through the set-up process was your
understanding of what our production company was trying to achieve, your commercial advice, your eye for detail, and crucially your patience to explain the
on-line process to a newcomer. Brilliant! I look forward now to expanding our company site with you.

With best regards

Robert Cockburn

TRAC Productions Sydney

You certainly made a great impact just ‘being you’…to say how much we appreciated your attendance and short talk at MTC’s All Staff meeting last Thursday.

You certainly made a great impact just ‘being you’ as I knew you would.
You’re obviously (unscripted by us and the thought-police) talk and the informal and the humorous way you delivered it went over exceptionally well after the dull and dry
topics from the previous speakers.

Everyone had great words of praise to say about you in the days following your Guest Appearance!!!
I just wanted to say a HUGE THANK YOU for taking the time to attend – and with a clean shirt too -it is always a pleasure to see you and I am delighted we have
maintained contact.

Thank you for a unique presentation -which certainly impressed the whole audience!!!
You even got questions where the CEO did not!!!
Well done

Stefan Wasinski

NEIS Business Mentor

Testimonial

Rowan Shead

What can I say about Rowan Shead?

Not much, thanks….

Just kidding.

Back in 2008 my wife and I had just commenced our own suburban Real Estate Agency.

Three months later the wheels fell off the economy as the Masters of The Universe came up empty after losing at the Casino of Greed.

The outlook for us was a little bleak. Home prices went into freefall, buyers ran for the hills.

However I could see through the doom and gloom that a new age was about to dawn and I knew that if I could jump in and embrace the ride on the developing tsunami, things would be ok.

I welcomed myself to the new ‘Save and Seek Value’ Economy – The exploding world of online business and commerce.

“Where do I start?” I wondered

I’d heard of blogs, I thought that websites were just Yellow Pages ads on steroids, social media platforms were only for telling people what you had for breakfast and dinner and landing pages were things you caught flies with.

I knew that we had to become more engaging on our own website and I asked one of the techs at the digital group who built the site for a link or tab to a blog I wanted to write. He said that I would need to outsource it and he recommended this guy he knew – Rowan Shead.

I got straight onto Rowan and by asking him a couple of what I thought were straight forward questions he then opened up a whole new world for me.

We seemed to talk for hours and each time I thought my head would explode with the knowledge he was sharing with me at the pace of a locked on AK47.

Before I knew it, we were setting up landing pages, branding myself, publishing blogs, posting on social media and business really picked up.

For a bloke who was 44 or 45 at the time, this was like undertaking a mature age Uni course, but with almost immediate and quantifiable results.

I learned so much from Rowan at the time and I am still working with him.

Since those early baby steps, I have built and successfully launched my own online real estate agency, appeared on TV and Radio, written and published scores of blogs and posts, love writing persuasive content and copy for other businesses, conduct webinars, produce short videos, and continue to expand my digital presence to assist my clients.

Without Rowan, none of this would ever have happened.

He is a master of the digital marketing space and someone I would recommend you speak to if you want to move your business to the next level.

Craig Heppell

Victor Realty Nambour QLD