Business & Marketing Books On My Kindle I’ve read in the last 6 months

Photo by Giammarco Boscaro on Unsplash

So on Saturday I was at a barbie, catching up with some old friends.

I asked my friend if still catches the train to work. He replied “Why would drive into the city, when I can sit in the Quiet Section, & immerse myself onto book on my Kindle. Who needs the stress of sitting the snarling traffic trying to get to work.”

So I said “I get that, I read read 2 -3 books a week on my Kindle.”

I have 4 bookshelves jam packed with books. But it’s rare for me to buy physical books now.

I use to have a Kindle, I bought it when I doing some consulting work in Shanghai. I eventually gave the Kindle to my dad, because he was finding it harder to read the small print.

So now I have the Kindle app on my phone & iPad, so I always have a book with me.

There are heaps of reasons I love my reading on the Kindle.

So my dad wrote a book about his life as a Master Salesman, 4 to 5 years ago. I paid to have it edited & proofread. as soon as I did this he decided to rewrite large sections of the book.

Last year we have to put dad in a Nursing home because he’s suffering from Alzheimer. The medical staff were asking me for his background details of my dad’s life, to help with the management of his dementia.

I was struggling to recall the details of his early life, I’d heard the stories but they seem a jumbled mess to me (maybe I’ve got Dementia too). Then I Remember my dad’s manuscript I formatted for the Kindle, so it could be sold on Amazon.

So, I downloaded the files of each chapter of my Dad’s book & read them to help fill the gaps for medical staff. As I started reading I realised my dad’s story needs to be told, so I have decided to finish his book. So grabbed my copies & cobbled together his changes he made & notes from his computer. It’s taken me a while to piece together my father’s amazing life as a master Salesman. I have nearly finished rewriting his Untold Story.

I’m looking forward to adding it to Amazon & get 10 to 20 copies printed for family & friends.

So getting back to our discussion at the Barbie, others started joining in & sharing the books they’re books reading or have read in the last 6 months.

It’s a joy watching people get excited as they passionately tell of their favourite books, & why they got so much pleasure from these books.

I’m definitely adding some these books to my Kindle. I probably draw the line at Friedrich Nietzsche (a little heavy for me) but you never know if my friend gives a compelling reason to read his books.

I just checked on my Kindle I need 4 more books to crack a 1000 books on my Kindle, So I have 996 books so I thought I’d share my business & marketing books I’ve read in the last 6 months. The books are in no particular order except how I found them on my Kindle when I did a search. Some of these books I have read multiple times so they keep bubbling to the top my list… Enjoy my list, if you like get it you could even learn something.

So here are my Business & Marketing Books On My Kindle I’ve read in the last 6 months

Shoe Dog: A Memoir by the Creator of NIKE – Phil Knight

‘A refreshingly honest reminder of what the path to business success really looks like … It’s an amazing tale’ Bill Gates

‘The best book I read last year was Shoe Dog, by Nike’s Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller’ Warren Buffett

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike’s annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.

The Great Game of Business: The Only Sensible Way to Run a Company – Jack Stack & Bo Burlingham

n the early 1980s, Springfield Remanufacturing Corporation (SRC) in Springfield, Missouri, was a near bankrupt division of International Harvester. Today it’s one of the most successful and competitive companies in the United States, with a share price 3000 times what it was thirty years ago. This miracle turnaround is all down to one man, Jack Stack, and his revolutionary system of Open-Book Management, in which every employee understands the company’s key figures, can act on them and has a real stake in the business. In Stack’s own words: ‘When employees think, act and feel like owners … everybody wins.’

Running Lean: Iterate from Plan A to a Plan That Works – Ash Maurya

We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a “product/market fit” for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Scaling Lean: Mastering the Key Metrics for Startup Growth – Ash Maurya

‘A battle-tested approach to building companies that matter’ – Eric Ries, author of The Lean Startup

Is your ‘big idea’ worth pursuing? What if you could test your business model earlier in the process – before you’ve expended valuable time and resources?

You’ve talked to customers. You’ve identified problems that need solving, and maybe even built a minimum viable product. But now there’s a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat?

The Lean Startup: How Constant Innovation Creates Radically Successful Businesses – Eric Ries

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want. It’s about testing your vision continuously, adapting and adjusting before it’s too late.

The Difference: When Good Enough Isn’t Enough –Subir Chowdhury

his seemingly innocuous question was posed to Subir Chowdhury by one of his longtime clients, and ultimately lead him to a profound realization: good enough is not enough. The best processes in the world won’t work without developing the kind of mindset — a caring mindset — that is needed to achieve real and sustainable change in both organizations and individuals.

In his compelling new book, bestselling author and globally recognized management consultant Subir Chowdhury tackles an issue that has haunted him in his work with many of the world’s largest organizations.  Why is it that some improve only incrementally, while others improve 50 times that? The ideas and training are exactly the same. What is the difference? 

The Checklist Manifesto: How To Get Things Right –  Atul Gawande

Today we find ourselves in possession of stupendous know-how, which we willingly place in the hands of the most highly skilled people. But avoidable failures are common, and the reason is simple: the volume and complexity of our knowledge has exceeded our ability to consistently deliver it – correctly, safely or efficiently.

In this groundbreaking book, Atul Gawande makes a compelling argument for the checklist, which he believes to be the most promising method available in surmounting failure. Whether you’re following a recipe, investing millions of dollars in a company or building a skyscraper, the checklist is an essential tool in virtually every area of our lives, and Gawande explains how breaking down complex, high pressure tasks into small steps can radically improve everything from airline safety to heart surgery survival rates

How Customers Buy…And Why They Don’t: Mapping and Managing the Buying Journey DNA – Martyn R. Lewis 

Lewis makes a compelling argument that businesses must look beyond their own internal view of how something is sold, to the external reality of how customers actually buy. He asserts that no one buys anything because of a sales process; customers only buy because of their own buying process. And so, for all those whose livelihood depends upon successful revenue generation, the only rational course of action is to positively influence and effectively manage the end-to-end customer-buying journey.

The simple failure of mousetrap logic—that is, the quality of the product or value proposition of the service is sufficient to convince customers to make a purchase—is at the heart of most revenue generation challenges today. How Customers Buy…and Why They Don’t shows that vendors are too often trying to solve the wrong problem, because customers actually do “get it,” they just don’t buy it.

Thinking, Fast and Slow –Daniel Kahneman 

The phenomenal international bestseller – 2 million copies sold – that will change the way you make decisions

‘A lifetime’s worth of wisdom’ Steven D. Levitt, co-author of Freakonomics
‘There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow‘ Financial Times

Why is there more chance we’ll believe something if it’s in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking.

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers –

usiness Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. If your organization needs to adapt to harsh new realities, but you don’t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 “Business Model Canvas” practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context

Pitch Anything –Oren Klaff

Gold Medal Winner–Tops Sales World’s Best Sales and Marketing Book

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy&Create a Mass of Raving Fans&and Take Any Business to the Next Level –Ryan Levesque

The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them.

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking?
In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer

Influence: The Psychology of Persuasion – Robert Cialdini PhD

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Pre-Suasion: A Revolutionary Way to Influence and Persuade – – Robert Cialdini PhD

When it comes to persuasion, success can begin before you say a word.

‘An instant classic.’ Forbes
‘Utterly fascinating.’ Adam Grant, author of Originals and Give and Take
‘Shockingly insightful.’ Chip Heath, co-author of Switch and Made to Stick

NEW YORK TIMES BESTSELLER

In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.

The Alchemist – Paulo Coelho

Combining magic, mysticism, wisdom and wonder into an inspiring tale of self-discovery, The Alchemist has become a modern classic, selling millions of copies around the world and transforming the lives of countless readers across generations.

Paulo Coelho’s masterpiece tells the mystical story of Santiago, an Andalusian shepherd boy who yearns to travel in search of a worldly treasure. His quest will lead him to riches far different—and far more satisfying—than he ever imagined. Santiago’s journey teaches us about the essential wisdom of listening to our hearts, of recognizing opportunity and learning to read the omens strewn along life’s path, and, most importantly, to follow our dreams.

The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms– Craig Dempster and John Lee

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm

The Rise of the Platform Marketer helps you leverage the “always-on” consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM).

This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing’s increasingly rapid evolution and capabilities.

Machine Learning: The Absolute Complete Beginner’s Guide to Learn and Understand Machine Learning From Beginners, Intermediate, Advanced, To Expert Concepts –  Steven Samelson 

Machine Learning: The Complete Beginner’s Guide to learn and Understand Machine Learning, gives you insights into what machine learning entails and how it can impact the way you can weaponize data to gain incredible insights. Your information is pretty much as good as what you are doing with it and the way you manage it.

In this book, you find out types of machine learning techniques, models, and algorithms that can help achieve results for your company. This data helps each business and technical leaders find out how to use machine learning to anticipate and predict the future.

Machinery Matters: John Henry on Packaging, Machinery, Troubleshooting – John R Henry 

John Henry is well know throughout the packaging industry as a machinery guru and the changeover (SMED) wizard.

Between 2001 and 2010 John Henry published over 40 articles and columns in Food & Beverage Packaging Magazine. This included a series of articles on troubleshooting various classes of equipment including labelers, fillers, cartoners, F-F-S, Vision Inspection, Conveyors and more. These articles identify some of the most common problems found and how to fix them.

We Are All Weird – Seth Godin

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.

For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.

Machinery Matters: John Henry on Packaging, Machinery, Troubleshooting – John R Henry

John Henry is well know throughout the packaging industry as a machinery guru and the changeover (SMED) wizard.

Between 2001 and 2010 John Henry published over 40 articles and columns in Food & Beverage Packaging Magazine. This included a series of articles on troubleshooting various classes of equipment including labelers, fillers, cartoners, F-F-S, Vision Inspection, Conveyors and more. These articles identify some of the most common problems found and how to fix them. 

12 Rules for Life: An Antidote to Chaos – Jordan B. Peterson

The #1 Sunday Times and International Bestseller from ‘the most influential public intellectual in the Western world right now’ (New York Times)

What are the most valuable things that everyone should know? 

Acclaimed clinical psychologist Jordan Peterson has influenced the modern understanding of personality, and now he has become one of the world’s most popular public thinkers, with his lectures on topics from the Bible to romantic relationships to mythology drawing tens of millions of viewers. In an era of unprecedented change and polarizing politics, his frank and refreshing message about the value of individual responsibility and ancient wisdom has resonated around the world.

Hopping over the Rabbit Hole: How Entrepreneurs Turn Failure into Success – Anthony Scaramucci

Develop the Scaramucci mindset that drives entrepreneurial success

Hopping over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can’t-miss endeavor—but nothing could be further from the truth. In the real world, an entrepreneur batting .150 goes directly to the Hall of Fame.

Things happen. You make a bad hire, a bad strategic decision, or suffer the consequences of an unforeseen market crash. You can’t control what happens to your business, but you can absolutely control how you react, and how you turn bumps in the road into ramps to the sky. Anthony Scaramucci has been there and done that, again and again, and has ultimately come out on top; in this book, he shares what he wishes he knew then.

Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain – Patrick Renvoise and Christophe Morin

How can the latest brain research help increase your sales?

Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That’s why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online –Brian Halligan and Dharmesh Shah

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.

Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It – Tien Tzuo and Gabe Weisert

SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARD

Today’s consumers prefer the advantages of access over the hassles of ownership. It’s not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.

The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results – Gary Keller and Jay Papasan

https://www.amazon.com/gp/product/B00FPVS27W/ref=as_li_tl?ie=UTF8&tag=gmcsydney07-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=B00FPVS27W&linkId=376bbd89433674ed9432e95bf44307a2

You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what’s the cost? Second-rate work, missed deadlines, smaller pay cheques, fewer promotions-and lots of stress.

AND YOU WANT MORE.

You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends.

NOW YOU CAN HAVE BOTH-LESS AND MORE.

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers – Seth Godin

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. 

Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services