Friday 5 Marketing Observations – Payroll end of Financial Year
So what’s been happening this week, been playing around & testing Videos on LinkedIn. I’ll let you know what the traction is on these videos uploaded to LinkedIn rather than embedding a Youtube Videos.
We’ve been rolling a couple of retargeting campaigns for clients, to reduce Cart abandonment. The results look very promising, with the returning visitors being tagged & added to educational series of Automation, to move these closer to Buying. These big ticket items with longer lead times.
Enjoy, Learn & Implement.
Payroll end of Financial Year – The Sweetest one Yet
It’s that time of year again – only this year’s a little bit sweeter. Whether you need to produce payment summaries (for the last time ever!) or if you’ve already begun your Single Touch Payroll (STP) journey, we’ve got you covered with some easy-to-follow steps to make this end of financial year the sweetest one yet.
Finish any pay runs for the 2018-19 financial year.
First things first: make sure all of your pay runs for the financial year have been posted. If you’re needing pay runs reported within the 2018-19 financial year, you’ll need to check that the Payment Date falls either on or before 30 June 2019.
- Allow this not a marketing article, I believe this is a lost opportunity for Accountants as they could of used these changes get more Clients by educating of the value of sorting out their Payroll…
- Reconcile your accounts, comparing the Payroll Activity Summary report and the General Ledger. – run the Payroll Activity Summary report, and compare this against the General Ledger report. You can run both reports by a customised date range, to help identify any discrepancies…
- Review the Payroll Activity Summary report against the Payment Summary Details report – The key thing to remember here, is that the Payroll Activity Summary shows gross earnings, whereas the Payment Summary Details report shows taxable earnings….
Go Read – Payroll end of financial year – the sweetest one yet!
Display Advertising Stats: SEMrush Study Reveals Top GDN Trends
Want to make the most out of display advertising for your business and maximise your ROI?
Then it’s time to dive into the first large-scale display advertising research for ecommerce businesses on the market.
We recently released Display Advertising Stats 2019 and we’re excited to share the study with you.
Using our Display Advertising Tool, we gathered massive amounts of data, based on more than 40 million impressions from the top GDN ecommerce advertisers and 23 million impressions from the top GDN ecommerce publishers throughout the U.S., U.K., India, Canada, Australia, and the Netherlands.
- Most Popular Ad Sizes Among Ecommerce Advertisers – According to our research, the most popular ad size for both advertisers and publishers is the 728×90 leaderboard…
- The audience who visited the top ecommerce websites the most are in the 25-34 year age range…
- Cross-device targeting is key: the impressions of their ads are distributed pretty evenly across all devices, from 16-22%….
Go Read – Display Advertising Stats: SEMrush Study Reveals Top GDN Trends
Facebook Announces Libra Cryptocurrency: All You Need To Know!
Facebook has finally revealed the details of its cryptocurrency, Libra, which will let you buy things or send money to people with nearly zero fees. You’ll pseudonymously buy or cash out your Libra online or at local exchange points like grocery stores, and spend it using interoperable third-party wallet apps or Facebook’s own Calibra wallet that will be built into WhatsApp, Messenger and its own app. Today Facebook released its white paper explaining Libra and its testnet for working out the kinks of its blockchain system before a public launch in the first half of 2020.
Facebook won’t fully control Libra, but instead get just a single vote in its governance like other founding members of the Libra Association, including Visa, Uber and Andreessen Horowitz, which have invested at least $10 million each into the project’s operations. The association will promote the open-sourced Libra Blockchain and developer platform with its own Move programming language, plus sign up businesses to accept Libra for payment and even give customers discounts or rewards
- The risk and reward of building the new PayPal- Facebook didn’t want to get caught out if Google introduced it’s a new coin which used for purchasing online as they would not have access to The spending insights… So they are happy to offer a solution to reduce Credit Card cost…
- “Facebook wants to make Libra the evolution of PayPal . It’s hoping Libra will become simpler to set up, more ubiquitous as a payment method, more efficient with fewer fees, more accessible to the unbanked, more flexible thanks to developers and more long-lasting through decentralization.”…
- The Libra Association — crypto’s new oligarchy – To help with Trust Facebook created Non profit The Libra Association to oversees the development of the token “If we were controlling it, very few people would want to jump on and make it theirs,” David Marcus Facebook’s VP of blockchain… The Libra Association is based in Geneva, Switzerland and will meet biannually. The country was chosen for its neutral status and strong support for financial innovation including blockchain technology.
Go Read – Facebook announces Libra cryptocurrency: All you need to know
What I Learn From A Million Dollar Per Month Campaign
If you’re paying for traffic or ever plan to, then you need to hear this.
These are the most important lessons I learned while managing the Facebook channel for a large media buying campaign. I was just one media buyer among several.
The client was pushing a million per month in sales, and he was doing it with two separate offers.
One day while visiting his house for a backyard BBQ and beers, I started throwing him a question here and there.
Due to the beers, I cannot remember the exact words, but these are the golden nuggets I did keep.
- Justin Brookes is one of the PPC Advertising I listen to Follow… I highly recommend his Media Buying Courses, for Google Ads, Facebook, YouTube Ads, as well as Instagram &ther Ad platforms…
- “Profit is grown, not made.” – the most expensive mistake people make is buying traffic and hoping it’ll be profitable…
- You’re supposed to first establish your cost per sale and average order size and then optimize your sales funnel until you’re breaking even on the front end. keep the traffic going. Then, optimize your email follow up sequence, add upsells, cross-sell and high ticket backend offers. This is where profit is grown, not made… He who can buy more bullets, wins the war!…
Go Read – What I Learned From A Million Dollar Per Month Campaign
I’ve Been Running An Ice Cream Company For 10 Years. Here’s What I’ve Learned About Life And Business
Coolhaus’s cofounder Natasha Case share her biggest lessons from building an ice cream company from scratch.
It’s crazy to think that 10 years ago, I started an ice cream business with my cofounder. Food was always something that I took seriously growing up, but it wasn’t something that I expected myself to go into. So, the fact that Coolhaus distributes to 7,500 stores nationwide and internationally is genuinely mind-blowing.
- Who doesn’t like Ice Cream? I love Story how they came up with the name… After her Architectural said her model looked a layer cake. Then She took concept using a play on words. Bauhaus, a design movement from the 1920s and 30s, Rem Koolhaas, a famous Dutch architect…
- Don’t be afraid to ask for help – when you are starting like most they were bootstrapped so they need to ask for help to do their first music festival… It’s foolish trying to do everything because you think you can do it better, you’re setting yourself to fail because you won’t be able to scale…
- Age is just a number – When they started they coped some flack because they were young people didn’t take them seriously, but they stayed the course and grew their business for 10 years… “But as young entrepreneurs, we weren’t burdened down by experience–we were more willing to take risks to achieve our vision.”…
Go Read – I’ve been running an ice cream company for 10 years. Here’s what I’ve learned about life and business