Photo: by Ruth Hartnup - https://flic.kr/p/tNoLJY
Your Website is a blank canvas, which you can add as much texture and colour to enrich your visitor's experience.
Building a website is the easy part, but if you don't have a system which can find the qualified leads & converts them into profitable clients, then you are wasting your money.
In the last 37 months, my team of web designers have built hundreds of Mobile Responsive Webpages…
So here's what I learnt Building a website is like any building project, you need to have a plan and lay a foundation.
I have acquired from years of working in the building industry.
If your plan is hazy or vague, then you're heading for disaster.
I don’t want you to suffer the grief of trying to build a website, and because of a lack of clear direction - getting something you do not want.
So to avoid the grief, you need to complete this Website Brief. It may take you a little while to complete, but it will save you significant time and headaches.
Can you fill out website Brief http://goo.gl/forms/D6Eh2Pj6opW50ss33
When you go through this website brief uncover these & so much more...
- What’s your Product or Service?
- What’s its Name?
- What family/category does it belong to?(Health, Business, Family, etc)
- Describe your Product or Service?
- What does it do?
- Who is the audience?
- What problem does it solve?
- What is the cost if they don’t get your product, to them?
- What will happen if they don’t solve your problem? (Pain)
- What result can they expect?
- How does it work?
- Why should someone buy your product or service?
- What’s so special about your stuff?
- Do you have USP Unique Selling Proposition?
- What are the Known Benefits?
- What’s your Compelling Offer? (they can’t refuse)
- Are there other options available?
- What’s Your Call to Action?
So let's dive in...
You Get To Add Your Own Style To Your Website
Building a website like building a house. It’s too easy to get bogged down on style rather than functionality.So the first question you should be asking.What is the purpose of my Website? What do I expect it to do for my Business?
So once you work this out can start thinking how your site will look.
It's time to Style Your Website
This is where it gets tricky.
Everybody has their opinion on what looks good.
It’s easy to get caught up in trying to create the perfect look & feel of your site.
You imagine this stunning website, which has amazing, awesome spinning shiny twirling things which just going to WOW your customers.
Let me share a frustrating story on client without any clarity on her website should work...
Here’s the point - write this down.
You are not your customer...
Your web visitors don't give a stuff which font you use on your website. To a large part, they don’t care what colours your site uses. (Sure certain colours can trigger an emotional experience.)
Ok, this is a ugly scary website, I just could not resist showing you this website...
I not saying having an ugly website with 11 different fonts using every colour in the Rainbow looks good either. I’m sure that would scare most your visitors away.So let’s take a step back for a minute.
Remember how I mentioned you need to know what your purpose for your website is.
Who Are My Ideal Customers?
So ask yourself:
"Who are my ideal customers?"
You see there are only 2 reasons why people surf the internet:
- Entertainment - They are trying to amuse themselves or relieve boredom...
- Information - They are looking to solve a problem or looking for a solution...
So your website either needs to entertain people or help them find answers & solutions they are looking for.
Most Business Owners know they need to a Website to get more customers, but they get caught up chasing the next bright shiny object, so they miss the real purpose of their website.
You see your website should be for real people, trying to cope with their pain & frustrations, that crop up in life.
They've rather be chasing their dreams…
So your goal should be to help them to overcome these roadblocks & obstacles so they can reach their dreams and desires with ease…
This is the big money-making secret. Most businesses miss, they're too busy trying to flog more product, instead of solving the problems of their ideal customers.
People don't buy products. They buy solutions to their problems
If your website is not talking to people who are looking for a solution, then you're wasting time and money, chasing everybody…
They're not listening, and they don't even care...
If you need help on this get our Creating Ideal Customer Profile
If You Want To Get More Profitable Customers, Then Discover How To Find Your Starving Crowd...
I don’t want you wasting any more of your time, money or energy trying to market to everybody. Because most of them just aren’t listening because there not good prospects.
I’ll explain later on, why targeting “everybody” is best left for dumb businesses, who want to go broke…
Instead You should be asking: Who is your Ideal Customer?
Ok, you now have worked who your ideal customers.
So we don’t get stuck chasing to conceptualise imagery concepts on your website. Let’s look at a couple of simple tricks to stop confusion.
Get Some Swipe Files
If you see a website you like do a screenshot of what elements you like on the site.This helps to turn abstract concepts into concrete design ideas.
Use A Wireframes
So I guess you might be asking what a wireframe is.
So this is pretty useful description.
A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a website. Wireframes are created for the purpose of arranging elements to best accomplish a particular purpose. The purpose is usually being informed by a business objective and a creative idea. The wireframe depicts the page layout or arrangement of the website’s content, including interface elements and navigational systems, and how they work together. The wireframe usually lacks typographic style, colour, or graphics, since the main focus lies in functionality, behaviour, and priority of content. In other words, it focuses on what a screen does, not what it looks like.
Website wireframe https://en.wikipedia.org/wiki/Website_wireframe
Add Your Own Style To your Website
Fonts Make An Impression
Fonts - Make the words on your page standout.
Use Web fonts a specially tuned font for use on websites using the CSS @font-face declaration.
You should consider choosing a Sans Serif Fonts which are at least 14 points because more people use their mobile to check your website.
The Font on this webpage is Sans Serif Font called PT Sans Caption.
Colour plays an important part in your design. It can help sets the mood, creates trust.
We see in colours.
Graphics & Photos
Photos are eye candy. They make your Website pop.
Don't fall into the trap believing just because it's on the web, that you can just take & use it.
You're breaching Copyright Laws.All they wanted was a simple swing, don't let this happen to your website...
Why We Build Our Websites In WordPress?
When we build a website we use WordPress.
There's a reason why more than 60% of the websites known to use a Content Management System (CMS) have chosen WordPress.
It's an easy-to-use, extensible, and completely customisable solution that doesn't require a massive learning curve...
- As I began writing this, WordPress 4.2 (the latest version) had been downloaded 48,258,660 times. They have just rolled out 4.3 as of today it's been downloaded 7,237,469 times...So that's a 1,000,000 downloads every 2 days..
- Just checked the latest stable release of WordPress (Version 4.7.2) has been downloaded 33,304,126 times and counting
- According to W3Techs' WordPress is used by 58.7%of all the websites whose content management system is known. This is 24.3% of all websites
- As of Dec 2014 WordPress runs 19.1% of (157,418 Sites) of Quantcast top 1M on the web by traffic, even more, impressive it runs 4.5 of the entire internet...
- Over 409 million people view more than 19.6 billion WordPress pages each month...
- Extend WordPress with over 45,000 plugins to help your website meet your needs. Add an online store, galleries, mailing lists, forums, analytics, and much more..
The Herald Sun is built on WordPress
These Sites Use WordPress
Your Website needs to generate high-quality traffic, & convert those visitors into profitable customers
Building a website is the easy part, but if you don’t have a system which can find the qualified leads & converts them into profitable clients, then you are wasting your money.
If you thought you were set; because you have a website. It turns out, that's not enough. You need to get visitors to your site and convert them into customers once they make to your website.
That's a big problem. Because what's the point if people aren't finding you online or buying your services?
So I believe, offering a mobile responsive WordPress Site, would be a doing you a large disservice, without offering to design & build your Marketing Funnel.
So I will also design & build your own Marketing System for you.
Our goal is to build a Marketing Funnel that lowers the cost of acquisition of your clients while you’re increasing immediate and lifetime customer value...
I will explain how the Marketing funnels works, later on, ok.Getting More Customers provides a system for identifying the pains, frustrations and desires of your ideal clients, so you can create raving fans by educating them, delivering a solution the prospects are looking for...
The good news is, if you know how to find the right people and send them the right messages, you will have less business competing with you.
Your business will capture a larger share of the marketing, making more sales, larger profits and save you money as well.Perfection stops Implementation.
It doesn't have to be perfect you just need to start, then we can fine tune it.
Keeping Your Website On Track, Getting It Done
You need to have a checklist, which takes you step by step through the construction of all the elements in your Website & how it integrates & compliments Your Marketing Strategies…
So once you have filled in this Website Brief, we take these answers & add them to Getting More Customers Systematised Checklist.
Our Mobile Responsive WordPress Checklist is living a document, so it's regularly being updated to keep up with the latest technology.
On the last count, our Project Management Tool has 329 Steps,
We go through Tasks & Procedures, to make sure your website gets built so that you can get more customers.
Every task gets allocated to a team member, so they are accountable & checked off as we go.We don't want to miss anything.
We want to make sure building your Mobile Responsive WordPress goes smoothly without the headaches…
When We Build Your Mobile Responsive WordPress Site, Here's What You Will Get
What we don't include with your Website
This does not include hosting and buying domain name. I recommend you buy the domains after we research the SEO friendly names, if you don't already have a domain name. We use www.godaddy.com because they have a brilliant renewal system & they easy to work with. You could also try www.crazydomains.com.au
I use and recommend for hosting https://getflywheel.com/ Fast WordPress Hosting.
You should purchase these as it makes it easy to renew when they come due. (This protects your assets)
I hope you enjoyed this as much as I enjoyed creating it for you. If you are serious getting more profitable customers, then you're probably going to want to have a look Getting More Customers. It's a tailor-made marketing funnel, designed for your business which attracts & converts qualified prospects into Profitable Customers, without a lot of effort, just like a production line...
If you'd like me to help you do all this stuff, I'd be happy to.I look forward to working with you on your website project.