Friday 5 Marketing Observations – Where AI Is Winning And Losing
What a game. The state of Orgin lived up to the hype. The Try in dying minutes of the game was sensational. It’s about time we managed to pull off miracle Try that’s QLD aways seems to wrangle in the sec.
I’m not sure how Blake Ferguson managed to stay in touch when tackled. That’s what you call fleet footed. Here are highlights of the game in case you missed it.
It was a game of redemption, standing at when the moment counted. Blake Ferguson, Mitchell Pearce, Daly Cherry Evans & others had questions marks over them, they seized the opportunity with both hands.
We can also apply these lessons to our business. Don’t Give Up, Keep giving it a shot. Bad things happen but don’t last forever.
AI Temperature Check: Where AI Is Winning And Losing
Photo by Joel Filipe on Unsplash
AI may be the way forward, but it’s still finding its feet. With every success comes a failure or two, but that’s only to be expected when you’re attempting to solve big problems across a variety of different domains. As the CEO of a company focused on using machine learning and AI to solve business problems related to text and natural language processing
- It’s easy to get caught up in the Hysteria “What on earth were they thinking?” is a reasonable reaction to big AI fails. But AI is seeing many successes, too… These stories carry important perspectives and useful lessons. After all, as Jeff points out, “a failure now doesn’t mean a failure forever.”…
- The Bad – IBM Watson hands in its medical license... IBM’s flagship Watson AI in partnership with Memorial Sloan Kettering Cancer Center, the AI were tasked with diagnosing and offering treatment recommendations for cancer patients, But the AI was trained on hypothetical cases, resulting in it making unsafe and incorrect recommendations – and eventually being pulled off the hospital rounds… You to use real data…
- The Good on another medical front Google’s DeepMind has made a foray into the medical space with a new project in tandem with Moorfields Eye Hospital that uses deep learning to identify eye diseases and make treatment recommendations accordingly… It’s early day results look favourable with system’s suggestions are currently matching expert recommendations 94% of the time…
Go Read – AI Temperature Check: Where AI Is Winning And Losing
When Corporate Innovation Goes Bad — The 141 Biggest Product Failures Of All Time
The Crowd rejoice with the return of Classic Coke – New Coke a Bad idea – Photo by Leighann Renee on Unsplash
From the DeLorean and New Coke to the Newton and Google Glass, here’s a list of the biggest product flops from corporate giants.
Product innovation is one way that large corporations stay competitive in a rapidly changing marketplace, but it doesn’t always work out when big brands attempt innovation.
Below are what we consider to be 132 of the biggest product flops of all time. We combed through thousands of media articles to select these product flops across major industries including tech software and hardware, consumer packaged goods, fast food, and electronics.
- Let’s face it who doesn’t like see a corporate stuff Up, as long as not us… It’s like watching a train wreck. You have to ask what were they thinking at some of these it seemed sp obvious, but that’s the trouble when you get blinded by an ideal, without checking if the market really wants it…
- It comes as no surprise New Coke comes at number 1 …This was a change consumers never asked for and the public backlash was a disaster. When the company went back to the original formula, Peter Jennings broke into hit TV show “General Hospital” to announce the news and US Sen. David Pryor called it “a meaningful moment in US history” on the floor of the Senate… I’m sure there were bigger problems in the USA at the time. it certainly caused a stir…
- I could,t go past no 10. GOOGLE+, GOOGLE (2011)… Google has created some wonderful products, think Gmail, Adwords, Google Doc. But Google got spooked by Facebook & created this so-called hodgepodge Social Media Platform…
Go Read – When Corporate Innovation Goes Bad — The 141 Biggest Product Failures Of All Time
Email Subject Lines: Best Practices for 2019
Why do email subject lines matter?
Email subject lines are one of the most important elements of any marketing email. In many cases, an email’s success or failure hinges in large part upon the quality of its subject line.
There are a few reasons for this:
- Industry-wide open rates hover well below the 30% mark (and in most cases, far below it). The email subject line is the only part of many marketing emails that most subscribers will ever see. Those impressions count.
- People love to focus on email subject line length as an important factor in determining its performance… It’s easy to measure… But it’s a flawed assumption, so you’re betting focusing attention that will improve your emails results…
- It’s sad that we still have to tell people to be Honest… Nobody likes being tricked. Using spammy, dishonest messaging in your email subject lines is bad for business. If the value you promise in your email subject lines doesn’t match the value you deliver in your email’s body copy, all you’ll succeed in doing is annoying your subscribers and making it less likely that they’ll open your emails in the future…
- Language Diversity – Re-using the same words, phrases and syntax, or targeting the same sentiments in your email subject lines will offer diminishing email marketing performance returns over time… Phrasee’s data has shown that split testing email subject lines using a diverse set of subject line language will, on average, lead to an open rate uptick of 15% – 20%…
Go Read – Email Subject Lines: Best Practices for 2019
HubSpot and WP Engine Partner to Provide Powerful Free Marketing Tools to WordPress Users
HubSpot, a leading growth platform, and WP Engine, the WordPress Digital Experience Platform, today announced that the newly updated HubSpot plugin for WordPress will be integrated with all of WP Engine’s StudioPress themes. When used together, these two platforms have the potential to unleash more value for users and a better experience for customers.
- users can now leverage HubSpot’s powerful free CRM and top-rated marketing software without ever leaving WordPress, making it easier than ever to quickly and easily generate demand and connect with prospects in real-time… I’ve used Hubspot Free CRM & found it work well, it can get expensive adding all the automation, but there are workarounds…
- “Pairing a powerful CMS with an equally powerful CRM is an essential catalyst for a growing business,” said Brian Halligan, CEO and co-founder of HubSpot.”We think these two platforms can make 1+1=3. With integrated data and the right tools, you can do more than just store information — you can start more personalized conversations with prospects, understand and then tailor your site to be what visitors are looking for, and create an overall improved customer experience. WordPress powers 34% of all websites. By leveraging WP Engine and HubSpot together, those site owners can turn their websites into growth engines for their businesses.”
Go Read – HubSpot and WP Engine Partner to Provide Powerful Free Marketing Tools to WordPress Users
Building Product Structure: How To Price Your Products
Do you know that every one percent price increase placed on a product translates into a whopping 8.7 percent increase in operating profits? Still, 30 percent of the pricing decisions made by most companies every year fail to provide the best price for the product.
By the above research, it’s evident that most companies lose a lot of revenue when pricing goes wrong. Not using the right customer analytics available could be a key factor causing this problem.
This is quite troubling, considering the ample amount of data available for businesses today. Nevertheless, many companies will be leaving millions of profits on the table, if they are unable to unearth the opportunities the right data presents.
- The dilemma of The Low or High Pricing… If your prices are too low you may make a sale but not get enough margin to be viable. But on the hand you may set higher prices to make your product prestigious… People are still buying Prestige cars rather than Hydundais…
- The Factors to Consider When Pricing a New Product… Your Customer, Your Revenue Target, Your Costs & Where the Market Is Headed…
- How to Meet Your Business Goals When Pricing a New Product… There are two steps to take. 1) Being Clear About Making Money & 2) Recognise Your Other Business Priorities…
Go Read – Building Product Structure: How To Price Your Products