Are you missing sales because you have not set up Retargeting?
Hit a Bullseye With Retargeting Ads
Have you ever visited a website, checked out a product, then leave without taking action.
Then you head over to another website & you see an ad promoting the product you just looked at.
Over the next couple of days, you see the ads popping across the web.
Wow, they must be a big successful company if they can afford to have ads all over the internet.
You’re curious, so now you click on the ad to find out more about this product.
How clever, they must of know you showed some interest in this product, and they’re going out of their way to highlight a benefit you weren’t aware,
So let me show how this works
I did a Google search looking for products I didn’t own, to see if they were using Retargeting.
Marketo Home Page
Marketo Tracking Codes
As you can see Marketo have plenty of Tracking codes on their site.
Marketo has 34 Tracking Pixels on their website.
Within in 2 hours, I started seeing adds across the Intenet.
Marketo’s Retargeting Ads Showing In Wide World of Sport
While checking out Sports I was shown the Marketo Ad.
Marketo’s Retargeting Ads Showing In Australian Financial Review
I also saw Marketo’s Ad in AFR.
Marketo’s Retargeting Ads Showing In Facebook
Then they popped in My Facebook Feed.
I know I hear you saying, But Marketo is a big company so they can afford to advertise everywhere.
Here’s the rub they are not advertising everywhere because that’s incredibly expensive.
When I went to Marketo Site, their site added a pixel (or Cookie in my browser)
So instead, they are retargeting me, so they are using Google Remarketing pixel & Facebook Pixel. So when I show up on specific sites & I meet their requirements. These sites dynamically show me the Marketo Ads.
So they’re using a pixel to fire a remarketing ad on the ad networks.
Not the eating kind, but a little piece of code that gets saved in a users browser software to identify them later. Not identify the user personally, but as the same user who did x actions last visit. Where x is equal to whatever info you are tracking in your ad network.
Jason Brooks AdSkills
Retargeting works by inserting a few lines of code onto your Website which then “tags” (cookies) your visitors, when they land on your Website. So you can start building your pixeled “audience”.
Wikipedia defines a “HTML Cookie” as…
A cookie, also known as an HTTP cookie, web cookie, or browser cookie, is a small piece of data sent from a website and stored in a user’s web browser while a user is browsing a website.
When the user browses the same Website in the future, the data stored in the Cookie is sent back to the Website by the browser to notify the Website of the user’s previous activity.
Cookies were designed to be a reliable mechanism for websites to remember the state of the Website or activity the user had taken in the past. This can include clicking particular buttons, logging in, or a record of which pages were visited by the user even months or years ago..
The Ad Networks can then use your Pixel & show your Ads on selected web pages you choose.
Before your ads can start showing you need to build your audience
So what is the minimum amount of active visitors or users required for Google search remarketing lists?
Google Remarketing list size
The requirement to serve your remarketing list ads varies based on the target network.
- Google Display Network must have a minimum of 100 active visitors or users within the last 30 days…
- Google Search Network must have a minimum of 1,000 active visitors or users within the last 30 days…
- YouTube must have a minimum of 1,000 active visitors or users within the last 30 days…
- Gmail must have a minimum of 100 active visitors or users within the last 30 days in the Display Network…
Once you meet the required audience size, you start showing your ads.
So there’s not time like Now to adding your Retargeting Pixel & Start building your Audience.
The ad Networks use the Cookie to show your ads are everywhere to the web visitors you have cookied.
So the Ad Networks have relationships with 100’s of 1000s of websites, to show your ads on Websites which accept advertising.
You’ll be surprised on the site your ads can show on SMH, Forbes, Australian Financial Review, The Daily Telegraph & many smaller websites.
So why is this so powerful
The stats show us that at most only 10% of your visitors take action when they are visiting your site. So that means 90% of people are coming to your Website and leave.
So when this happens, you leaving money on the table.
Just because people are looking doesn’t mean they are ready to buy just yet.
So you need a way to reengage with your targeted audience. Now you can reach them by retargeting with new information.
You set up Retargeting with Googe Ads, Facebook & other companies like Adroll.
How You Can Use Retargeting
Look at how many businesses are using Retargeting in the world & Australia.
So how effective will your retargeting be?
It depends on how many visitors you get to your Website…
Should you retarget everybody who comes your Website?
It would be easy to fall into the trap of retargeting everybody who comes to your Website…
With our clients, we suggest adding your retargeting Pixel to your Website with Google Tag manager.
When you look at your Google Analytics, you see some people land on your site and leave straight away. So it’s safe to assume they find anything they liked.
So would pay money to retarget these people aren’t interested in what you’re offering.
GTM allows you to delay your Retargeting Pixel, so it only Triggers once they have either scrolled a certain distance on your webpage or after a set time.
This way you’re only showing your ads to those showing a real interest rather than land on site and just leave.
So it helps to manage your budget, so you’re not wasting your money on people who are not interested.
Remember, Retargeting is more expensive than standard ads, but you’re only targeting people who meet your criteria.
We just launched a campaign for eCommerce Site to reduce the money lost by Cart abandonment.
Retargeting Helps Recover Lost Revenue In Shopping Cart Abandonment
It’s estimated 40% of people who come to the Shopping Cart Page, where they can purchase your product leave site without buying.
This client’s Website has sales revenue of over $3m, yet they’re missing additional revenue from the 40% of who abandon the shopping cart.
So if you do the numbers so imagine if we could add an additional 5% revenue by retargeting that’s an additional $150,000 you could be picking up which adds to your bottom line.
If you’re not using Retargeting in business, then you’re missing out more sales opportunities.
If you need help with setting up Retargeting, then give me a call