Pandora Charms Evokes Cherished Memories
So my daughter had her 21st Last week.
So I asked her what her favourite gift was?
I was surprised when she said a Pandora Beads.
My daughter Laura got a Pandora Bracelet when she was 13, so shes had it for a long time.
Her sister Celina also got one, but she lost it years ago. She didn’t seem too bothered when she lost her bracelet.
I can’t say I have ever bought any Pandora Charms.
You could say, I’m slow on the Uptake because I never really got what the attraction was to these small charms.
I could not see the value in these tiny silver keepsake trinkets.
So I was Curious as to why Pandora Charms were her favourite.
So then Asked why? It’s just a Silver Bauble you can add to your Bracket. So what’s the big deal?
So she called me over & showed me her Pandora Bracelet.
Her face lite up as she started explaining the Occasion when she got each Charm. Who gave her the Charm & what Memories, it stirred up.
- I got these 2, for my 21st, From my Boyfriend & Mum…
- This one when we went to Disneyland with my Grandparents…
- Mum gave me this when I did my HSC…
And on she went on describing how each of these Charms represented a precious memory with a loved one.
So for Laura, these Pandora Charms triggered Happy Emotions of events in her life.
I had not realised that each Charm was an anchor point in her life.
So why am I sharing this with you?
Pandora Have done Damm fine Marketing job.
Is Pandora the only Company selling Charm Bracelets?
No. if you do a Google search there are plenty of people selling Charm Bracelets.
Check out Pandora’s Opening Statement
Discover PANDORA’s shimmering collection of sterling silver charms. Cherish precious memories and add lasting style to your charm bracelet with PANDORA’s range of hand-finished charms
Is Pandora selling Charm Bracelets?
Heck Yes, of course. But it’s so much more a powerful concept of experiencing Cherishing precious memories.
“Pandora’s mission – then and today – is to offer women across the world a universe of high quality, hand-finished, modern and genuine jewellery products at affordable prices, thereby inspiring women to express their individuality. All women have their individual stories to tell – a personal collection of special moments that makes them who they are. That is why we celebrate these moments. That is why we say these moments are unforgettable. “
Hands Up if your product can arouse such emotions?
Each Pandora charm Creates & Tells a story for every owner a Pandora Charm Bracelet.
My daughter was genuinely touched by each Charm & it’s emotional connections.
So every time a Pandora Charm is given, it’s embedding a personal story & bond with Pandora.
Is Pandora a successful company
You bet ya.
The Pandora story started nearly 30 years ago in Copenhagen, Denmark, by Danish goldsmith Per Enevoldsen and his wife, Winnie.
Pandora has come a long way since 1982 from a local Danish jeweller into world-leading international jewellery company, with sales in more than 100 countries.
“Pandora employs more than 27,700 people worldwide of whom more than 14,000 are located in Thailand, where the Company manufactures its jewellery. Pandora is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2017, Pandora’s total revenue was DKK 22.8 billion (approximately EUR 3.1 billion).” – https://au.pandora.net/en/inspiration/about-pandora/
This goes to show people buy with & emotions.
Can you imagine telling someone? If they buy these Silver Charms they’re going to be taken on an emotional journey, every time they look & touch these Pandora Charms.
Because this is what Pandora has done to grow into a massive distinctive Jewellery brand.
How can you give your product an emotional pull, that tugs at your customer’s heartstrings?
Are your customers emotionally engaged in your product?