Friday 5 Marketing Observations – AAARRR What Are Pirate Metrics?
Photo by Scott Umstattd on Unsplash
AAARRR What Are Pirate Metrics?
One thing that all marketers humans have in common is that we are all running out of time.
It doesn’t matter if you are a solopreneur or the CMO of a giant organization you only have 24 hours in a day, which means all of your actions have an opportunity cost.
Take for example, the tedious task of manually responding to new leads.
For every hour spent responding to new leads, you lose an hour doing something else for your business (working with existing customer relationships), or for leisure (spending time with your family).
- Pirate metrics is a customer-lifecycle framework invented by Dave McClure from 500 startups that helps you determine where you should focus on optimising your marketing funnel (In this article they have adjusted the order a bit, and added the “Awareness” category to the beginning of “AARRR”)…
- AARRR is widely accepted as the 5 most important metrics for Startups to focus on because these metrics effectively measure your growth. Awareness, Acquisition, Activation, Revenue, Retention and Referral are simple and actionable…
- If head on over to Slideshare to read the original slide deck outlining Pirate Metrics. (
Go Read – AAARRR! What are Pirate Metrics?
Google Announced That Mobile-First Indexing Will Now Be The Default For All New Web Domains
Using the URL Inspection Tool to check the mobile-first indexing status
n 2018, Google introduced a Mobile-First Indexing (MFI) system, which was applied for more than half the web pages in Google search results.
The MFI system is using a website’s mobile version to index its pages in Google search results.
In a new announcement on Tuesday, the company said that from July 1, 2019, mobile-first indexing will be the default for all new websites.
- Google explains most users start searching from their mobile phone, and so this is the reason mobile versions of the websites will be used to deliver the search results…
- “For existing websites we determine their readiness for mobile-first indexing based on parity of content (including text, images, videos, links), structured data, and other meta-data (for example, titles and descriptions, robots meta tags). We recommend double-checking these factors when a website is launched or significantly redesigned” ….
- “While we continue to support responsive web design, dynamic serving, and separate mobile URLs for mobile websites, we recommend responsive web design for new websites. Because of issues and confusion we’ve seen from separate mobile URLs over the years, both from search engines and users, we recommend using a single URL for both desktop and mobile websites.”, explained John Mueller, Webmaster Trends Analyst at Google, in a blog post on Webmaster Central….
Go Read – Google announced that mobile-first indexing will now be the default for all new web domains
Stephen Spencer at IRCE: LIVE SEO Reviews w/4 Hours Q&A
Stephan Spencer at IRCE: LIVE SEO Reviews Session w/ 4 hours of Q&A Essential viewing/listening! This recording is from the Internet Retailer Conference & Exhibition (IRCE) which took place in Chicago June 2018. This video includes not only an hour of Stephan Spencer providing live, impromptu SEO reviews, but also dozens of attendees afterwards followed him to a special Q&A room where he answered 4 hours of questions and did further site reviews.
- DJay Abraham recommended this video…
- Stephan Spencer is one of THE world’s Uber-preeminent SEO Grand Masters…
Go Read – Stephan Spencer at IRCE: LIVE SEO Reviews Session w/ 4 hours of Q&A
Instagrammer With 2.5m Followers Fails To Sell 250 Items of Clothing
Done right, optimised mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site.
Social media influencers flogging their own line of clothing has become somewhat of an industry trend.
But an 18-year-old Instagram influencer has had a different experience.
- What a surprise, just because you have a large following doesn’t mean it’s a good deal you’re offering…
- She explains “In order for them to order and make my products (even to keep working with them) I have to sell at least 36 pieces (knowing I’ve become super irrelevant, I already knew it was gonna be hard) but I was getting such good feedback that people loved it and we’re gonna buy it… So this why the only real market research it people getting their wallets out to buy…
- What’s, even more, funnier she blames all the people who so they buy didn’t … “No one has kept their word so now the company won’t be able to send out the orders to people who actually bought shit and it breaks my heart.”… Suck it up princess…
Go Read – Instagrammer With 2.5m Followers Fails To Sell 250 Items Of Clothing
What Apple’s iTunes Shutdown Means For Music Fans
Rumors of the death of iTunes turned out to be somewhat exaggerated. Apple confirmed today that the company would be phasing out its long-running media player, but the move appears to be more of a streamlining and rebranding than the dramatic elimination some chatter late last week suggested.
Although iTunes was a decent-enough mp3 file manager when it debuted in 2001, Apple’s signature music app has added so many functions over time that it became an infamous example of “bloatware.” Apple senior exec Craig Federighi poked fun at this reputation during today’s Worldwide Developers Conference, joking that iTunes could do even more. “How about calendar in iTunes?”
- All good things come to end… People syncing their iPods to iTunes played a pivotal role in the iPhone taking off.
- Instead of expanding iTunes, Apple is replacing it with three separate media streaming apps: Apple Music, Apple Podcasts, and Apple TV… The change is set to take place with the planned arrival of OS X 10.15, code-named Catalina, in September.
- You can relax contrary to speculation, no one’s iTunes collections were “killed” today… A press release issued after the live announcement said that “users will have access to their entire music library, whether they downloaded the songs, purchased them, or ripped them from a CD.” …
Go Read – What Apple’s iTunes Shutdown Means for Music Fans