Evoke Your Prospects Unspoken Feelings With Emotional Words… Part 1
Photo by Christian Seeling on Unsplash
Emotionally charged Words and Phrases speak to your prospects unspoken feelings
- How does your prospect feel right now?
- What’s their point of angst?
- How do they want to feel?
Check out Part 2 Use Good Happy Emotional Words To Help Your Prospects Feel Their Secret Desires
How does your prospect feel about their problem/ situation? (Dominant Resident Emotion)
How does your prospect want to feel about their problem/ situation?
People know they need to Lose Weight, but they do it because they want to be in a relationship or they want to spend more time with their kids. This much a much compelling emotional reason than I need to Lose Weight.
Our job is to channel existing desires not to create desires. What do they crave for, lust after?
Our aim as marketers is to craft a message showing your prospects how your product or services can give them what they desire.
So we want to take their desires and turn it into demand for your product or service.
Photo by Ethan Sykes on Unsplash
Your customers want outcomes (results), not products…
We are driven by deeper emotional benefits.
What are your Prospects Deeper, Unspoken Desires?
So you need to look at your audience and understand which of these Emotions applies to your market as it relates to your product or service.
Emotions: How does your prospect feel right now? – Point of angst? – How do they want to feel?
Photo by Tom Pumford on Unsplash
- Do they feel Angry??
- Do they feel embarrassed?
- Do they feel frustrated?
- Do they feel like no one understands what’s going on in their lives?
- How do they want to feel about their problem or situation?
- How will they feel when your product or service resolves or alleviates their pain or problem?
Remember Prospects Buy on Their Feelings – They buy on feelings and for feelings
What is the core dominate emotion they have right now?
- What is the core dominate emotion they have right now?
- Are they coming to your website with frustrated, Overwhelmed?
- Are they coming from a feeling of fear or hope?
- Do they feel frustrated?
- Do they feel like no one understands what’s going on in their lives?
- How do they want to feel about their problem or situation?
- How will they feel when your product or service resolves or alleviates their pain or problem?
• These have different messages.
With this information, you are armed with the insights to be able to craft your compelling marketing messages, which talk to the conversation going on in their head.
Your message is meant to show how & why your product or service is the best solution to take them from where they are at to right now to where they want to be.
- To bring from how they feel right now to how they want to feel…
- To bring them from the pain they feel now to the relief…
- • To bring them through the transformation to the life they want…
Can you describe their feelings, with the right word?
When I’m writing I like to sprinkle my copy with powerful words which resonate with the prospect’s pains & frustrations.
So here’s My list of Negative Emotional Words I’ve compiled over the years.
Don’t get caught using the same old boring generic salesy words.
So this Part 1 Negative Emotional Words to help you to tap in the Conversation going on in your prospects head…
Talk to your Prospects Deeper, Unspoken Desires…
Angry Emotional Words
Photo by Gabriel Matula on Unsplash
- Abrupt
- Aggravated
- Antagonistic
- Appalled
- Bitter
- Cold
- Contrary
- Cranky
- Cross
- Disinterested
- Disrespectful
- Exasperated
- Frustrated
- Helpless
- Hotheaded
- Impulsive
- Indignant
- Insulting
- Isolated
- Listless
- Mald
- Mean Spirited
- Offended
- Overbearing
- Poisonous
- Rageful
- Raving
- Reprimanding
- Retaliating
- Sadistic
- Screaming
- Short Tempered
- Swearing
- Upset
- Vicious
- Withdrawn
- Yelling
- Affronted
- Aggressive
- Antagonised
- Arrogant
- Bristling
- Condemning
- Contemptuous
- Critical
- Depressed
- Dispirited
- Enraged
- Feeling
- Furious
- Hitting
- Humourless
- Incensed
- Inflamed
- Irate
- Jealous
- Livid
- Malicious
- Melancholy
- Offensive
- Pessimistic
- Purposeless
- Rankled
- Reactive
- Repulsed
- Revengeful
- Sarcastic
- Seething
- Spiteful
- Ticked Off
- Vengeful
- Vindictive
- World-Weary
- Agitate
- Annoyed
- Apathetic
- Belligerent
- Bored
- Constantly
- Crabby
- Controlling
- Disgusted
- Displeased
- Envious
- Flat
- Hateful
- Hostile
- Impatient
- Indifferent
- Infuriated
- Irritated
- Lethargic
- Loud
- Mean
- Menacing
- Outraged
- Peeved
- Quarrelsome
- Ranting
- Rebellious
- Resentful
- Riled up
- Scornful
- Sharp
- Stubborn
- Unpleasant
- Venomous
- Violent
- Worthless
Depressed Emotional Words
Photo by Sydney Sims on Unsplash
- Achy
- Ashamed
- Bleak
- Bummed
- Contracted
- Dejected
- Despondent
- Despairing
- Disheartened
- Down
- Drawn
- Gloomy
- Grieving
- Guilty
- Heavy-Hearted
- In Hell
- Masochistic
- Melancholy
- Negative
- Out Of Sorts
- Resistant
- Self-Critical
- Self-Hating
- Sorrowful
- Tight
- Weepy
- Alienated
- Bad
- Blocked
- Cheerless
- Crabby
- Desperate
- Depressed
- Disappointed
- Dispirited
- Downtrodden
- Fault
- Glum
- Grouchy
- Haggard Heartbroken
- Hopeless
- Lousy
- Melancholy
- Moody
- No Energy
- Pessimistic
- Rotten
- Self Depreciating
- Slouching
- Stuck
- Terrible
- World-Weary
- Anguished
- Bereaved
- Burdened
- Closed
- Cranky
- Despicable
- Diminished
- Discouraged
- Dissatisfied
- Drained
- Forlorn
- Grief-Stricken
- Grumpy
- Heartbroken
- Inconsolable
- Low
- Miserable
- Morose
- Off
- Punishing
- Sad
- Self Denigrating
- Slumped
- Sulky
- Touchy
Confused Emotional Words
Photo by Joseph Gruenthal on Unsplash
- Argumentative
- Blushing
- Confounded
- Disdainful
- Disillusioned
- Distrustful
- Frenzied
- Judgmental
- Misgiving
- Shy
- Tense
- Uneasy
- Authoritative
- Comparing
- Demanding
- Dishonest
- Disoriented
- Embarrassed
- Hesitant
- Manipulative
- Off-kilter
- Stressed
- Uncertain
- Unsure
- Awkward
- Condescending
- Disdain
- Disillusioned
- Distrustful
- Doubtful
- Indecisive
- Lost
- Perplexed
- Superior
- Uncomfortable
Helpless Emotional Words
Photo by Francesco Tommasini on Unsplash
- Alone
- Cold
- Cranky
- Cross
- Detached
- Distraught
- Exhausted
- Frustrated
- Incapable
- Inferior
- Indifferent
- Nauseate
- Paralysed
- Rankled
- Squirming
- Twitching
- Weak
- Apathetic
- Compulsive
- Craving
- Cut Off
- Distressed
- Doomed
- Fatigued
- Hungry
- Incompetent
- Impatient
- Irritated
- Numb
- Pathetic
- Shut Down
- Trapped
- Useless
- Woozy
- Bored
- Crabby
- Critical
- Defeated
- Displease
- Empty
- Fidgety
- Inadequate
- Inept
- Incapacitated
- Jittery
- Overwhelmed
- Peeved
- Sick
- Trembling
- Vulnerable
Indifferent Emotional Words
Photo by Maria Teneva on Unsplash
- Ambivalent
- Dull
- Preoccupied
- Slow
- Uncaring
- Weary
- Bored
- Insensitive
- Reserved
- Sluggish
- Uninterested
- Cold
- Lifeless
- Robotic
- Tired
- Unresponsive
Afraid Emotional Words
Photo by Melanie Wasser on Unsplash
- Agoraphobic
- Anxious
- Attacking
- Cautious
- Confused
- Defensive
- Disquieted
- Distrustful
- Dreading
- Filled with Dread
- Hesitant
- Indecisive
- Instinctive
- Intuitive
- Leery
- Panic
- Paranoid
- Petrified
- Rattled
- Scared
- Shaky
- Startled
- Threatened
- Unbending
- Unsettled
- Wary
- Worry
- Alarmed
- Apprehensive
- Avoiding
- Concern
- Curious
- Disconcerted
- Disturbed
- Doubtful
- Edgy
- Fearful
- Horrified
- Inhibited
- Intimidated
- Immobile
- Menaced
- Panicked
- Pensive
- Phobic
- Restless
- Self Absorbed
- Shocked
- Suspicious
- Timid
- Uneasy
- Uptight
- Watchful
- Alert
- Attached
- Aversive
- Concerned
- Cowardly
- Disoriented
- Disrupted
- Dreadful
- Fidgety
- Frightened
- Guarded
- Insecure
- Intolerant
- Jumpy
- Nervous
- Paralysed
- Perturbed
- Prejudiced
- Rigid
- Self Conscious
- Shy
- Terrorised
- Troubled
- Unnerved
- Unwelcoming
- Worried
Hurt Emotional Words
Photo by Mitchell Hollander on Unsplash
- Abashed
- Agonised
- Ashamed
- Bereft
- Bullied
- Contrite
- Death-seeking
- Deprived
- Desperate
- Disgraced
- Distrusting
- Embarrassed
- Fatalistic
- Guilt-ridden
- Gutted
- Hopeless
- Humiliated
- Insulted
- Isolated
- Morbid
- Neglected
- Offended
- Pained
- Pity
- Regretful
- Reproachful
- Rueful
- Self-conscious
- Shamed
- Speechless
- Stigmatised
- Sullen
- Vengeful
- Wronged
- Aching
- Anguished
- Awkward
- Bleak
- Chagrined
- Culpable
- Degraded
- Desolate
- Devastated
- Disliked
- Doomed
- Empty
- Flushed
- Guilt-stricken
- Heartbroken
- Humble
- Indignant
- Invaded
- Joyless
- Mortified
- Nihilistic
- Ostracised
- Passionless
- Pleasure-less
- Rejected
- Reticent
- Secretive
- Self-destructive
- Shamefaced
- Slighted
- Suicidal
- Tormented
- Victimised
- Afflicted
- Appalled
- Belittled
- Bulldozed
- Contempt
- Crushed
- Demeaned
- Despairing
- Discomfited
- Distant
- Drained
- Exhausted
- Flustered
- Guilty
- Hesitant
- Humbled
- Injured
- Intimidated
- Miffed
- Miserable
- Numbed
- Overwhelmed
- Penitent
- Reckless
- Remorseful
- Revulsion
- Self-condemning
- Self-flagellating
- Sheepish
- Smothered
- Suffering
- Tortured
- Withdrawn
Sad Emotional Words
Photo by Aliyah Jamous on Unsplash
- Anguished
- Constantly Irritated
- Dejected
- Devastated
- Dismayed
- Discontented
- Dispirited
- Downhearted
- Enraged
- Forlorn
- Grief-stricken
- Groaning
- Helpless
- Indifferent
- Listless
- Moaning
- Oversensitive
- Sad
- Sorrowful
- Remorseful
- Sullen
- Unworthy
- Withdraw
- Apathetic
- Contemplative
- Depressed
- Dirty
- Disappointed
- Discouraged
- Distracted
- Downtrodden
- Feeling Worthless
- Fragile
- Grieved
- Grounded
- Humourless
- Isolated
- Lonely
- Melancholy
- Pessimistic
- Sadness
- Steady
- Sorrowful
- Tearful
- Weepy
- World-weary
- Blindsided
- Crying
- Desolate
- Disliked
- Disconnected
- Disinterested
- Down
- Drained
- Flat
- Gloomy
- Grieving
- Heavy-hearted
- Impulsive
- Lethargic
- Low
- Mournful
- Purposeless
- Self Castigating
- Regretful
- Sour
- Unhappy
- Wistful
Judgemental Emotional Words
Photo by freestocks.org on Unsplash
- Aggressive
- Avaricious
- Blunt
- Combative
- Covetous
- Disbelieving
- Distrusting
- Fake
- Glaring
- Greedy
- Hateful
- Insecure
- Livid
- Obsessive
- Phony
- Pushy
- Recoiling
- Scolding
- Shallow
- Spiteful
- Stilted
- Stupid
- Taut
- Unfair
- Vindictive
- Appalled
- Belligerent
- Bossy
- Complaining
- Demanding
- Disgusted
- Envious
- Foolish
- Gluttonous
- Green with Envy
- Hostile
- Irate
- Menacing
- Outraged
- Possessive
- Ranting
- Resentful
- Seething
- Shrill
- Stern
- Stonewalling
- Suspicious
- Territorial
- Vengeful
- Violent
- Attacked
- Bitter
- Brutal
- Contemptuous
- Desirous
- Distrustful
- Envy
- Frowning
- Grasping
- Hard
- Hurtful
- Jealous
- Neglectful
- Persistently
- Protective
- Raving
- Rude
- Serious
- Silly
- Stiff
- Stony
- Tactless
- Threatened
- Vicious
- Vulnerable