Friday 5 Marketing Observations – Useful Value Proposition
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Another interesting week, watching the Swans get up & win, on Saturday as the Election unfolded in the Background.
Crossing Over at Quarter time & Half Time Zali Stegall the Independent knocks over Tony Abbott he’s held for 25 years in Warringah.
Then the Liberals go on regain power. I wasn’t expecting that outcome & neither were most commentators.
It seems to provide an array of Watercooler conversations, with everybody having an opinion. On Tuesday I wrote about the wasted Advertising Spending Why you need a Compelling Irresistible Offer – check it out So How Much Does $60 Million Ad Spend Buy? …Not Much It Would Seem If You Have A Poor Offer
Useful Value Proposition Examples (and How To Create a Good One)
A value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It’s also the main thing you need to test – if you get it right, it will be a huge boost.
If I could give you only one piece of conversion optimization advice, “test your value proposition” would be it.
The less known your company is, the better value proposition you need. When I reviewed a bunch of websites, the conclusion was that missing or poor value proposition is one of the most common shortcomings.
- Peep defines a value proposition as a promise of value to be delivered. It’s the primary reason a prospect should buy from you…
- Your value proposition is a clear statement that
- Explains how your product solves customers’ problems or improves their situation (relevancy)…
- Delivers specific benefits (quantified value)…
- tells the ideal customer why they should buy from you and not from the competition (unique differentiation)
- You’ll see good examples of Values proposition… What a value proposition is NOT supposed to be like… What the value proposition consists of… How to create a winning value proposition? & How to craft a unique value proposition…
Go Read – Useful Value Proposition Examples (and How to Create a Good One)
Photo by Kyle Glenn on Unsplash
One of the goals that I strive to achieve is challenging you (and your paradigm) in ways designed to grow your overall business might. If you indulge me for a moment, I’d like to submit that—when your market doesn’t work for you or your selling doesn’t sell or your value creations don’t have value to the marketplace—it means the consumer has denied you access…
Access to their attention. Access to their interest. Access to their trust. Access to their awareness and felt needs. Access to their willingness to engage and be vulnerable. Access to their purchasing commitment…
- I’ve been following Jay Abraham’s Marketing Concepts for over 20 years… I met him a couple of times, each I left my mind swimming with possibilities… You read more of Jay Marketing insights at www.abraham.com/50shades/
- Jay’s essay is how Many entrepreneurs and especially smaller, more tactically-minded… But tactics can’t build a sustaining, ever-growing, rock-solid, meaningful, and enduring business. Tactics are a form of promotion. Tactics can produce significant, short-term profit. But sooner or later those promotions saturate, dry up, and become marginalized because far too many other entrepreneurs start using them.
- Jay goes on to say “Today we’re here talking about “attention deficit” in your market’s mind—for BOTH you and the entire product / service category proposition you represent. We’re talking about Access Denied and the severe repercussions that prospect “status” creates.”…
Go Read –Access Denied!
The Complete Guide To AdWords Location Targeting: Setup, Strategies, and Best Practices
The same thing applies to Google AdWords. Geotargeting puts ads in front of the right audience at the right place and the right time.
Geographic targeting, or geotargeting for short, allows you to pick and choose where to place your ads based on zip code, place of interest, tourist destination, countries, and more.
- I found this article gave useful insights into adding Geotargeting to Google Ads for locally defined areas …
- Plenty of options Enter a Post, city name, or destination name and set a radius you want to reach. You should use this when you own a physical business and want foot traffic of people in the area, or if you deliver to a certain radius around your neighbourhood… You can also exclude areas you don’t want your Ads showing up…
- Adding a Location Extension – Add your business’s address and phone number on your search or display ads for free. Here’s a good reason for doing… You get extra bit of real estate makes it easy to reach you, increases your quality score, and significantly heightens your chances for those coveted conversions.
Go Read – The Complete Guide to AdWords Location Targeting: Setup, Strategies, and Best Practices
13 Secret Questions That Google Uses To Collect Employee Feedback
Photo by Emily Morter on Unsplash
Google is one of the best organizations that thinks critically about leadership development.
Here are 13 questions that Google asks its employees to collect feedback on managers. The first 11 are yes/no questions, and the remaining two questions are open-ended.
Manager Feedback Survey: 13 Questions
- It’s worth having a look at these questions see if they can add value to the company’s Leadership…
- The actions of my manager show that he/she values the perspective I bring to the team, even if it is different from his/her own…
- want people on my team who offer fresh perspectives, even if they are different than mine or challenge my way of thinking.
- My manager has the technical expertise (e.g., coding in Tech, selling in Global Business, accounting in Finance) required to effectively manage me... Raise your hand if your boss can’t actually do your job. Leaders who ask of others also should be able to ask of themselves too.
Go Read – 13 Secret Questions That Google Uses To Collect Employee Feedback
Anatomy of a Webpage: How To Maximise SEO Impact
SEO depends on search engines understanding your content so they can determine where it should rank. While they’re constantly improving, they still have a long way to go.
It’s our job to help them better understand exactly what our content is about so it will rank better and receive more organic traffic.
The challenge is in how we get there.
So how do we ensure that search engines understand our content?
- SEO is always changing, but I found this article starts with the premise Process Leads to Better Results. Their process is well laid & helpful in getting your SEO right, with How’s & Why to do these steps…
- Your Images according to Google…
- “The alt attribute should be used to describe the image. So if you have an image of a big blue pineapple chair you should use the alt tag that best describes it, which is alt=”big blue pineapple chair.” title attribute should be used when the image is a hyperlink to a specific page. The title attribute should contain information about what will happen when you click on the image. For example, if the image will get larger, it should read something like, title=”View a larger version of the big blue pineapple chair image.” – John Mueller (Google), 2017…
- Schema – When properly implemented, schema can improve how your pages and your brand are displayed in the search results… While schema is not a direct ranking factor, it does help search engines better understand your content, which can improve ranking..
- “There’s no generic ranking boost for SD usage.”…”However, structured data can make it easier to understand what the page is about, which can make it easier to show where it’s relevant (improves targeting, maybe ranking for the right terms).” Google’s John Mueller … It’s estimated, less than one-third of websites currently use Schema, so gives you a competitive advantage….
Go Read – Anatomy of a Webpage: How to Maximize SEO Impact