Friday 5 Marketing Observations – AI Artificial Intelligence For Business
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I’ve just starting a project where the clients wants to jump on aboard the AI Artificial Intelligence bandwagon.
Everybody man and his dog are going on about AI, and how this silver bullet will save mankind, so imagine how it can ramp up your marketing.
So while I’ll researching AI I thought I’d share some of the interesting articles I found useful. Enjoy.
50 Must-Have AI Software Tools For Marketers
The impact of marketing can be felt across most digital platforms. Trying to manage all the content spread out over web, social media, and mobile application outlets can be a challenge for marketers. That’s where AI can help marketing teams keep track of all the information they’re dealing with every day.
Each day brings a new AI marketing tool into play that helps streamline many of the tasks marketers manage for their companies or clients. AI tools now exist to do everything from helping with keyword research to coordinating email campaigns to specific customer bases. That cuts down on the manual work they must complete and gives the expanded capabilities to bring their clients the results they’re looking for.
- These AI technology tools will help you control your campaign efforts with tailored workflows, constant analysis of how each one performs and even give you some help when you’re trying to come up with content ideas…
- I found this list useful & checked most these sites,… some of this is for big companies, but worth checking out to see what’s in the wind at the moment
Go Read – 50 Must-Have AI Software Tools For Marketers
How Artificial Intelligence Can Help Small Businesses
Unless you live off the grid, chances are some form of AI permeates your day-to-day, whether you realize it or not.
A recent global consumer survey revealed that only 33 percent of consumers think they use an AI-enabled device or service, while 77 percent actually use AI technology.
Do you ever wonder how your phone autocompletes words as you type a text message? Or how digital assistants on a website chat service respond to your message so quickly? The answer is artificial intelligence. AI is everywhere these days, and is rapidly gaining momentum.
- What is artificial intelligence? Merriam-Webster, defines AI as “the capability of a machine to imitate intelligent human behaviour.”…
- Reduce repetitive, mundane tasks – If you’re looking for a way to eliminate the back & forth of trying to schedule meetings at a time that works for everyone? Then try AI personal assistant like X.ai that can schedule meetings, So your team can spend their time on more important things…
- Understand your customer’s journey on your site… You can also track your user’s journey as they navigate through your website and analyze their behaviour using AI tools… These valuable insights can help you create a more personalized experience for the customer. And since 80 percent of marketers say customized content is more effective than content that isn’t personalized, using this type of data and business intelligence can help boost your bottom line.
Go Read – How Artificial Intelligence Can Help Small Businesses
AI, Oh Why? Forrester Reports On What Brands Are Doing Wrong
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If you’re using AI only to drive campaign decisions like email timing, you’re making a mistake.
It means you’re stuck in 2016 and are relying on AI for assistive or operating use, judging by Harnessing AI’s Potential, a Forrester Consulting paper commissioned by Albert.
AI use or marketing has grown from 43% in 2016 to 88% today, but “this spike correlates with declining brand reliance on campaigns,” the study notes.
- Only 26% of Ai users describe their technology as “AI-autonomous, or collaborative in practice… The remainder are relying on AI for manual decision making to send campaigns… Marketers want to focus “less on outbound communication and more on creating a continuous cycle of insight-driven personalized interactions.”
- Autonomous AI provides these benefits:
- Collaboration with technology instead of operating it.
- Machine makes recommendations and requests of colleagues
- Entirely machine-driven campaign orchestration, execution, optimization, and evolution.
- So how are brands using AI?… Of those surveyed, 54% Say they are AI-assisted across more than one channel. Another 20% are AI-assisted in one channel…how well are their marketing stacks supporting their key objectives? They say their technology helps them:
- Gain more direct control over digital media buying — 50%
- Improve the effectiveness of marketing campaigns — 49%
- Improve our customer experience — 43%
- Increase customer retention — 39%
Go Read – AI, Oh Why? Forrester Reports On What Brands Are Doing Wrong
How To Use AI In Your Business in 2019 – AI Sweet Spots
As we begin 2019, AI technologies are attaching themselves to more and more aspects of our lives. If you doubt this, just ask Alexa. The symbiosis makes sense. The tons of data we and our man-made machines generate today have proved to be a wonderful training tool, turning a class of technology we don’t understand all that well into crackerjack pattern-detecting systems. Today, AI can:
- Recognize faces
- Recognize objects
- Recognize malicious behaviors
- Recognize language patterns and be used in translation
- Manipulate images
- CrystalKnows uses AI to classify people into 64 different personalities and then uses that data to assist marketers and sales people to better craft their messages to their leads…
- It’s imperative to have a correct AI strategy. As Anthony Macciola, CIO at the text scanning and optical character recognition software company Abbyy, put it: “The right way to implement AI is to first drill down to the core use case you are wanting to optimize.”…
- The problem in any AI learning is that the system does not really know what it is dealing with. An AI bot can identify cats, yet it does not know what a cat is, or what an animal is in general. AI’s comprehension is very limited and “narrow,” while for full understanding, we would need “general AI.”…
Go Read – How to use AI in your business in 2019 — AI sweet spots
Confronting The Risks Of Artificial Intellegence
With great power comes great responsibility. Organizations can mitigate the risks of applying artificial intelligence and advanced analytics by embracing three principles.
Artificial intelligence (AI) is proving to be a double-edged sword. While this can be said of most new technologies, both sides of the AI blade are far sharper, and neither is well understood.
Consider first the positive. These technologies are starting to improve our lives in myriad ways, from simplifying our shopping to enhancing our healthcare experiences. Their value to businesses also has become undeniable: nearly 80 percent of executives at companies that are deploying AI recently told us that they’re already seeing moderate value from it.
- The McKinsey Report states” Although the widespread use of AI in business is still in its infancy and questions remain open about the pace of progress, as well as the possibility of achieving the holy grail of “general intelligence,” the potential is enormous. McKinsey Global Institute research suggests that by 2030, AI could deliver additional global economic output of $13 trillion per year”…
- Understanding the risks and their drivers… Check out out Unintended consequences of AI interactive Chart
- AI risk management: Three core principles… Clarity: Use a structured identification approach to pinpoint the most critical risks… Breadth: Institute robust enterprise-wide controls… Nuance: Reinforce specific controls depending on the nature of the risk
Go Read – Confronting the risks of artificial intelligence