Does your Website show up?  Your Website is part of your Marketing.

So we need to look at what is Marketing?

Peter Drucker

Marketing & Innovation – 

Peter Drucker, The Practice of Management, 1954

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

So Marketing attracts customers (clients), and innovation is how you figure out smarter ways to deliver your promise. Everything else is, in essence, simply about keeping score and supporting these processes.

Attract and deliver. That’s business in a nutshell

So if we put this into Restaurant context, that would be Attracting more Customers & serving delicious food efficiently.

So we should look as a prospective customer would find your Cafe Restaurant.

Let me paint this scenario that happen to me last week.

I invited a friend to catch up for dinner at Brighton Le Sands.

Here’s the quick backstory. My friend was only free this day, but they had to rush off by 9:00 pm to the airport to pick somebody up.

I live on the Northern Beaches so don’t know the area very well. So I needed to find a place to meet at.

So you get the picture, I’m going to take you through my journey in discovering a suitable place to have dinner in Brighton Le Sands.

So I’m going to share my steps & the Marketing lessons you can learn from finding a restaurant.

Just in case you think I’m picking on Brighton Le Sands, I choose this area because I don’t have preconceived ideas because I haven’t eaten there before. I actually did have dinner at Brighton last Week.

So look this with 2 hats on. 1st as a person looking for a restaurant & 2nd as a marketer. Ok?

So Let’s Do A Google Search For A Restaurant In Brighton Le Sands

I’ll explain what going on in this Google search

1) Google

• check Google is smart enough to work it out even if you spell it wrong…
• check You can see I typed in restaurants Brigton Le Sand instead of restaurants Brighton le Sands…

2) Google Places

• check These restaurants have added & claimed their sites on Google Place (you can see they show up on Google Maps)…
• check They have also had their customers add reviews…
• check The more reviews you have the better you will standout. Let’s face are you going to try a place which hardly has any reviews at all. I don’t think so. 
• check

  Make sure you have claimed your restaurant in Google Places…

3)Tripadvisor

• check These are the Best 10 Restaurants recommended by TripAdvisor for Brighton Le Sands…
• check TripAdvisor showing it part of Rockdale Council (I think this now changed due to council amalgamations)…

• check So this would be one of first the places I’d click on if I was looking for a restaurant or cafe in Brighton Le Sands…
• check You should make sure you have set up your TripAdvisor Properly. Don’t just settle for the Standard listing setup. TripAdivisor allows the owner to add your own photos of your food. It’s Time Showcase your restaurant. Fill in all your Restaurant details. Opening Times, Type of food, Which Credit cards you take etc…
• check

  Check out Tripadvisor Restaurants in Brighton le Sands

4) Dimmi

Dimmi Restaurants Brighton Le Sands

• check Dimmi is a Restaurant Software…
• check Highlighting the best 16 restaurants in Brighton Le Sands Restaurant directory…
• check Sort by: Popular – Top Rated – Offers – Low Price – High Price – Amex Welcome…
• check ​Has a rating System based on how stars it rated…
• check Gives the average price per person…
• check You need to claim Restaurant on Dimmi..
• check Check out Dimmi Restaurants Brighton le Sands

5) Le Sands Pavilion

This is the first Restaurant to show up…

• check There SERP ( search engine results pages) could use some work..
• check Google typically displays the first 50-60 characters of a title tag or as many characters as will fit into a 512-pixel display – So if you aim for 55 characters you will be on point 95% of the time….
• check You need to make this compelling enough so want to click your link..
• check When you click on the website It has a slider with 5 different images…
• check It’s not very clear that this the gateway 2 restaurants…
• check Le Sands Pavilion Restaurant & Brighton Kiosk…
• check These have no Physical address so you can’t find on your phone…
• check They have no phone numbers…
• check You can book a table…
• check There is no menu, so you have no idea of pricing or what meals they offer…
• check Mobile Friendliness – 98/100 – GOOD..
• check Mobile Speed – 47/100 – POOR…
• check Desktop Speed – 53/100 – POOR..
• check Failed the can I call from Mobile Test…
• check No links to Social Media..
• check These guys are something right because at least their website can be found on the first page of a Google search…
• check Check out Le Sands Pavilion

6) Zomato

• check Suggested restaurants near Brighton le Sands Restaurant Directory…
• check Offers rating based on reviews…
• check Broken down into categories Go out for a meal – Dine-out restaurants – Go out for a drink – Pubs & bars – Get food delivered – Delivery Restaurants – Grab food to-go – Takeaway restaurants – Visit a café …
• check Check out Zomato For A Restaurant In Brighton Le Sands

7) AGFG Australian Good Food & Travel Guide

• check Restaurant Directory…
• check You can also refine your search by cuisine or price…
• check You need to claim place so you can add photos & a better description…
• check Has limited reviews…
• check Check out AGFG For A Restaurant In Brighton Le Sands

8) Baygarden Restaurant – Seafood Restaurant

• check Should add Phone No to their SERP so people can ring without going to website…
• check Has menu & Wine List…
• check Site is Easy to navigate around…
• check Part of The Novetel Group…
• check Mobile Friendliness – 70/100 – FAIR…
• check Mobile Speed – 56/100 – POOR..
• check Desktop Speed – 61/100 – POOR…
• check You can make a booking on the website…
• check No links to social media…
• check Failed the can I call from Mobile Test…
• check Check out Baygarden Restaurant – Seafood Restaurant

9) Tablesonline

• check Has a list restaurants & cafes in In Brighton area…
• check Images are generic & don’t link to sites…
• check Very limited site Give address & phone number…
• check Looks very tired site…
• check Check out Tablesonline For A Restaurant In Brighton Le Sands

10) Webmenu

• check Shows Restaurants near Brighton Le Sands…
• check Gives distance address & phone number…
• check Have very few reviews…
• check The primary purpose seems to for displaying ads…
• check Check out Webmenu For A Restaurant In Brighton Le Sands

11) Bianco Restaurant – Kitchen Cafe

• check Should add Phone No to their SERP so people can ring without going to website…
• check Site looks good with good photos of food…
• check Has menu but its 14-page Pdf so it’s not very useful especially on a mobile…
• check Mobile Friendliness – 65/100 – FAIR..
• check Mobile Speed – 50/100 – POOR…
• check Desktop Speed – 73/100 – FAIR…
• check Has links to Youtube & Instagram…
• check Failed the can I call from Mobile Test…
• check Check out Bianco Restaurant – Kitchen Cafe

12) Hurricanes Grill Brighton Le Sands | Sydney Restaurant Steakhouse

• check Should add Phone No to their SERP so people can ring without going to website…
• check Has a good domain name – https://brightonlesands.hurricanesgrill.com.au/…
• check Has an easy to use menus…
• check Site looks friendly & inviting…
• check Mobile Friendliness – 97/100 – GOOD…
• check Mobile Speed – 33/100 – POOR…
• check Desktop Speed – 37/100 – POOR..
• check Does Take Aways & Delivery…
• check Has online Booking…
• check Has links to Facebook, Instagram, Pinterest & Google +…
• check Failed the can I call from Mobile Test…
• check Check out Hurricanes Grill Brighton Le Sands

13) Google

• check Google giving further suggestions if the above don’t help…
• check So Google is telling us after people search restaurants Brighton le sand they then Search these next…
• check List Element

Your Heading Here

So you can see you get listed in major Restaurant Directories.

You should also have a website that fast load.

Is Mobile Responsive which means the site works on a mobile as most people going to restaurant searching on their mobiles

You should be to see a menu and order from your website.

They should be able to tap phone number on their mobile to make a call.

You should get your website basics right, so it stands a good chance getting found in search engine.

If you like help with your Website let us know, we are happy to help.

See a Demo of Triumvirate MMA

To see a demo. We’ll also send Restaurant Marketing Tips, Tricks & Ideas, through Facebook Messenger. Ok?

Tap the blue Messenger button below or click on the Link below, you’ll be taken to Facebook Messenger. Then click on Get Started…

Triumvirate MMMA