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Digital Marketing Resources to Help Tradies Get More Customers

Marketing Funnel

What marketing should I be doing-Marketing Mapc

What Marketing Should I Be Doing?

02/07/2018 by Rowan Shead

It’s no wonder small businesses are perplexed when it comes to marketing. Every week, business owners are bombarded by hundreds of supposed marketing solutions. I’m a copywriter and a marketer and I’ve been studying and applying the strategies of marketing for over 24 years. I have a team of 5 highly trained professionals, who help deliver my clients outcomes.

Yet with all the skills and resources I’ve acquired, I’m constantly being solicited with latest wham-bam-thank you-mam marketing solutions. Now don’t get me wrong some of these are probably offering great service.

Read moreWhat Marketing Should I Be Doing?
Do you know how much each customer is worth to your Restaurant?

Do you know how much each customer is worth to your Restaurant?

12/03/2018 by Rowan Shead

Are you a little fuzzy on your Restaurant numbers?

The answer to this question plays an important part in whether you will grow your business.

I would say this one of the business concepts every business owner needs to get their heads around.

I know it's a big claim.

Let me explain.

When you know how much every customer is worth to you, then this changes the growth dynamics of any business.

This question forms the basis of Customer Lifetime Value Concept (CLV). Or as some people call it the Lifetime Customer Value (LCV)

Read moreDo you know how much each customer is worth to your Restaurant?

Marketing Your Business with Social Media

19/08/2017 by Rowan Shead

Last Thursday I spoke at Manly Business Forum’s Marketing Your Business with Social Media. Manly Business Forum is a business referral group made up of trusted Manly businesses that meet weekly to share leads, discuss current business issues, explore business opportunities and be a sounding board for other members of the group... 6o local businesses from the Manly area came to the Bower Restaurant to learn more, on how "Marketing Your Business with Social Media" can get you more customers.

Read moreMarketing Your Business with Social Media
They try to please everybody, so in the end, they appeal to nobody

Send Your Right Message To The Right People

10/02/2017 by Rowan Shead

One of the common mistakes, I noticed as I reviewed these websites.

They don’t have an audience in mind, they fell into the fatal marketing flaw, of thinking the whole world their audience.

They try to please everybody, so in the end, they appeal to nobody...

Read moreSend Your Right Message To The Right People
The hardest space to survive in business is where you only make 1 off sales.

Are You Spending All Your Time, Effort & Money Chasing One-Off Transactional Sales?

28/09/2016 by Rowan Shead

Are you stuck, hoping your customers will come back?   You happy just just made a sale. But are they coming back to spend more money with you? Are most of your sales one-off Transactional sale? Which means now you have to find another customer. The hardest space to survive in business is where you only …

Read moreAre You Spending All Your Time, Effort & Money Chasing One-Off Transactional Sales?
MANLY PROPERTY Marketing Funnel flowchart

How to Build Your Marketing Funnel

31/08/2016 by Rowan Shead

How to Build Your Marketing Funnel   I have built plenty of websites for clients, but that not enough… Building a website is the easy part, but if you don’t have a system which can find the qualified leads & converts them into profitable clients, then you are wasting your money. So I believe, offering …

Read moreHow to Build Your Marketing Funnel
Subway Sandwich1-Does your business have more marketing systems than a Subway Sandwich?

Does Marketing Systems Compare With A Subway Sandwich?

09/02/2016 by Rowan Shead

Does your business have more marketing systems than a Subway Sandwich? How does Marketing Systems Compare With A Subway Sandwich? So let me ask you… Does your business have more marketing systems than a Subway Sandwich?… Are you sure?… For most businesses, I Would say that’s a Big Fat NO! Because you see, the numbers don’t …

Read moreDoes Marketing Systems Compare With A Subway Sandwich?

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