Marketing Ideas, Tactics & Resources Update To Get More Customers
Oh, look another Silver Marketing Bullet.
It’s easy to fall into the trap of chasing the next so-called Silver Marketing Bullet which promises to slay dragons & puts pots of gold at your feet…
If you're like me, then you're wondering "Could this really work?"
I use to spend countless hours trying out these latest gimmicks & tricks.
Asking myself "If I try the XYZ System that will make all the difference."
So now I filter all the hype "Amazing don't miss out on this fantastic Marketing opportunities." with this.
The purpose of any and all of your marketing must be to move your prospect closer to buying…
So will these Silver Marketing Bullets take you to the promised land (of making more sales) or are they just a myth.
Don't get flustered trying to keep with all changes happening in the marketing world.
On last count, I analysis & interpret over 137 marketing blogs every week so that you won’t get overwhelmed.
There’s a difference between knowing and applying this stuff - Concept is not the power, it's implementing these strategies.
So each week I'll share the latest Marketing Ideas, Strategies & Resources, which have the best chance of moving your prospects closer to buying…
You’ll find these marketing articles quick and easy to read…
If you'd like a hand with any of this stuff, then I'd be happy to help.
Check these out…
Your must read guide to Facebook Messenger Marketing
You might think of the Facebook messenger purely as a communication tool to stay in touch with your friends and family. However the Facebook messenger is one of the best marketing platforms out there, today!
In this guide we will explore together why and how you can get started leveraging the huge potential the Facebook messenger platform holds!
We all know that the digital world is changing rapidly. But let me show you how fast it is actually changing and what this means for marketing...
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In the age of disruption, nothing is safe from profound change. For countless years, storytellers everywhere have relied on a model commonly known as The Hero's Journey to captivate audiences.
From great literature, to epic films all the way to a :30 commercial (or even world-class Ted Talk), the basic formula wherein a hero is called to an adventure, embarks on a quest riddled with conflict, discovery and enlightenment, and returns home having solved the problem, succeeds because it appeals to our sense of what’s right and what’s wrong, and fulfills the expectation of a conflict needing to be resolved...
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Brand Storytelling Beyond The Hero’s Journey
5 Analyses You can do Without an SEO Platform
Having a major SEO monitoring platform like Brightedge or Conductor is great. They come with integrated rank tracking. Plus, they have interesting interpretations of that data. A strict rank tracker won’t provide that.
These insights come at a cost. Lots of costs, actually:
Money - the monitoring platforms are expensive.
Time - a good configuration job takes time. It implies long-term commitment.
Inertia - it’s harder to get data out than in. We analyze within the tool. This means long-term commitment...
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5 Analyses You can do Without an SEO Platform
How Retail Can Thrive in a World Without Stores
Historically, shopping has been a sensory experience. Store associates served as personal shoppers, helping customers pick out items. Shoppers gauged quality by the look and feel of a product. They asked for sales associates’ opinions when they tried on clothes. It was as much an emotional experience as it was a physical, tactile one.
That traditional “personal touch” shopping experience is hard to replicate online. As more companies struggle to find their niche with the modern consumer, they’re turning to new technologies to recreate this sensory experience. What’s emerging is what I call the “StoreHouse” — a hybrid model that merges the physical benefits of a real-world store with the convenience of home...
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How Retail Can Thrive in a World Without Stores
Your Customers Don’t Want You To Act Like a Robot
There’s a dark side and a beautiful future built around every new tool and technology that comes along. For all the brilliance of marketing automation, artificial intelligence, and chatbots, there are all kinds of ways to use these tools to alienate and upset your customers, as well. As with all pursuits, we have to look at the intent of your execution and make sure you’re not annoying the people you most want to serve...
Every time you “set it and forget it,” you’re missing the actual business value.
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