Google On What’s Important For 2017: Machine Learning, AMP & Structured Data

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57% Of Digital Marketers Say They Lack Skills To Map A Customer’s Mobile Journey: Study

According to Adobe’s VP of marketing in Asia Pacific, Marta DeBellis, “Mobile commerce is predicted to account for 45% of overall eCommerce sales by 2023.

“With mobile playing such a central role in bringing both online & offline channels together, marketers are not yet taking full advantage of the opportunity it presents in driving in-store efficiency, engagement and sales.

“Nearly three in five (57%) of those surveyed agree that they lack the necessary analysis skills to effectively map the mobile customer journey.”

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Marketing Automation Secrets: 50 Ways Experts Use Zapier

As marketers, we are creative yet analytical. We write, reach out to, and connect with our audiences–crafting stories that can be shared and spread. We know our tribe best: what they love, what they hate, and their pain points. But in solving theirs, we also find our own: We could do so much more if only we had more time and resources.

That’s where marketing automation comes in. When you automate the busywork on your to do list, you can get back to the things that matter most and spend time innovating. More hours in the day to put towards a new campaign. More hours focusing on user growth. And, frankly, more time spent with the people and other things you love, instead of manually sharing content or importing another CSV.

We interviewed dozens of top marketers and asked them how and why they were using marketing automation with Zapier. Their answers were clear: save time, take on projects that once needed a programmer, and stay on the cutting edge to best the competition. Read on to hear how they do it and use their automations for yourself.

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The Psychology Behind a Perfectly Formatted Email Newsletter

Email marketing is the most effective form of marketing available today.

• What about Snapchat?
• What about Instagram stories?
• What about virtual reality?
• What about influencer marketing?
• What about Facebook groups?

Nope, sorry.

Those platforms are new, sexy, fun, innovative, and yes, they are somewhat effective.

But if you want to talk raw power and cold, hard conversions, it’s email, folks.

When you consider the time, effort, cost, ROI, and all the other factors that go into considering a marketing channel, email comes out on top.

“But what about the rise of mobile?” you may be asking.

Email is the number one usage of smartphones.

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How to Craft a Remarkable SEO Strategy for 2017 – Whiteboard Friday

From understanding the big-picture search trends to making sure your SEO goals jive with your CEO’s goals, there’s a lot to consider when planning for 2017. Next year promises to be huge for our industry, and in today’s Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail through 2017.

Howdy, Moz fans, and welcome to this special New Year’s edition of Whiteboard Friday. I hope you have all had a wonderful holiday season and are about to have a wonderful New Year’s.

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