It’s hard trying to keep up with latest Marketing Buzz & Business Issues.
So Week 2 Friday The 5 articles which piqued my interest & the observations
How to Create the Perfect Customer Journey Roadmap
In the digital world, the process from the first contact to final sale is a lot different than it was in the past. When all we had were telephones, televisions, and newspapers at our disposal, there were fewer variables to consider on the path to conversion. All of the steps may have been the same, but the tools and “marketing funnel” were not.
Today, the ideal sales process includes a customer journey roadmap that’s designed to help guide a customer through each step and improve their overall experience along the way. No two customer journey roadmaps will be the same, and it’s important to tailor your roadmap to the needs, wants, and desires of your ideal customer…
- Understanding your Customers Journey should play a big part in your marketing. It’s so easy to fall to the trap of falsely believing your customers make
linerer decisions. Nothing could be further from the truth… - It all starts with know who your customers are? What are there pains, frustrations & Desires?
- If you need help with Planning & Designing Your Customer Journey speak to Rowan he’ll gladly help you with your Roadmap…
Go Read – How to Create the Perfect Customer Journey Roadmap
#37 The Most Successful Advertisement in the History of the World!
Done right, optimised mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site.
Read the 775 Words That Brought in a Staggering $2 Billion
I seriously started collecting junk mail in 1983 and launched the newsletter and archive service, WHO’S MAILING WHAT! in 1984. At some
- Denny Hatch gives some insights This a must read direct Respons
markeing classic Wall Street Journal “Two Young Men”… - For 28 years the Wall Street Journal “Two Young Men…” has not been beaten by copywriting agencies trying to win the business… The lesson just because you’re bored with the copy doesn’t mean its still not working…
- I remember when First read this, some 2o years ago, I wrote this out 3 times by hand just try to absorb all magic…
Go Read –#37 The Most Successful Advertisement in the History of the World!
Davos 2019: Four Big Themes
January 28, 2019What a difference a year makes. The forecasts for synchronous and sustained growth coming out of Davos 2018 seemed a distant memory last week, as a more cautious, trending-gloomy mood settled over 2019’s World Economic Forum Annual Meeting.
“Last year, we were talking about repairing the roof while the sun shines. This year, it’s more about preparing for inclement weather” .a CEO in attendance…
- It’s not surprising they were talking about Ai… There’s a happening in this space, with some real breakthrough, but I believe most CEO are waiting to see how it all plays out…
- The Business CEO from around the world turned, with less influence from politicians, so the talks were more focused on the challenges facing businesses…
- The mood was filled with uncertainty more caution & people were not sure how China’s Growth & USA Trade & Privacy Concerns play out…
Go Read – Davos 2019: Four Big Themes
Google Tag Manager Recipes
An ever-growing list of downloadable GTM containers with most common solutions. Download them, import to Google Tag Manager and you’re good to go! Expand your web analytics with ease!
Even if you’re new to recipes, every one of them has a detailed step-by-step instruction. So don’t hesitate, scroll down and choose the topic you’re most interested in…
- GTM (Google Tag Manager) is a powerful Marketing tool everybody should be using to track all digital interactions…
- GTM can be scary because there
seems to be so many options & moving pieces, this article has a heap of recipes you can install into your GTM account, as long as you have basic knowledge of how GTM works… - Check these recipes, Time Savers… Contact Link Clicks Recipe – HTML 5 Video Tracking Recipe – LinkedIn Tracking Recipe Time …
Go Read – Google Tag Manager Recipes
How Digital Marketing Will Change in 2019
Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes.
And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given.
Just look at the graph above: that’s Google’s annual revenue. As you can see, during the last recession, Google made more and more money. They didn’t even have a down year.
- I meet Neil Patel in San Diego at Traffic & Conversion Conference 2014, he is of Sharpest Marketer around…
- Watch out for these changes… Drastic Change #1: SEO won’t look the same -Drastic Change #2: Expect algorithm updates to be more complex – Drastic Change #3: You can’t build a company off of 1 channel and more
- Scary numbers Now out of those 1.8 billion sites, roughly 1 billion of them are blogs. That’s roughly 1 blog for every 7 people out there…
Go Watch – How Digital Marketing Will Change in 2019
I hope you enjoyed Friday 5 Marketing Observations & found it useful. Stay tuned for next Weeks Friday 5 Marketing Observations episode.
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