Well another week has passed. I always like to spend a quiet hour or two reviewing Marketing & Business Ideas on a Friday afternoon, before Beer O’Clock. So my mind has something to ponder over the weekend.
So here’s my top 5 Marketing & Business Picks for the week.
The LA Times: The Official Fast Food French Fry Power Rankings
Fast food French fries, ranked. (Lucas Kwan Peterson / Stephen Lurvey)
After a barely noticeable hiatus, I’m happy to announce the return of the food power rankings just in time for February, our shortest, drizzliest and most romantic month. That’s right, my friends, I am pleased as punch to announce the authoritative, totally not subjective, incontrovertibly definitive and 100% correct L.A. Times Fast Food French Fry Rankings…
- My kids rate Macca Fries at the top of their Chip/Fries Ranking… So this was a no Brainer read, even though we don’t have all these brands It’s still a good read…
- It just goes to show we like lists & fancy matrix… These are ideal conversations starters, everybody has an opinion are happy to chuck there 2 cents worth… Sometimes these just go viral…
- Who doesn’t like a good French fries, a.k
.a. chips they’re a staple of the fast-food meal… I like what the writer used as his criteria. I ordered medium- or regular-sized fries (when available) and judged them based on the two metrics: (1) taste and (2) texture, which includes fry shape and mouthfeel… Ok, who else wants to volunteer for this gig?…
Go Read – The LA Times: The Official Fast Food French Fry Power Rankings
Your Messaging [Probably] Sucks… Swipe These for a 400% + Increase
You read that right.
Your messaging is [probably] doing well, you’re even converting at a high rate on various campaigns. But how many different touch points are you initiating?
Roland Frasier recently presented his 6×6 Multi-Touch Matrix to War Room members because it’s increased sales across all his companies from 50-400%, and it’s scalable.
It was so popular, we decided to give it to you– free of charge, because we like you.
The formula we’ll outline throughout, paired with the tools you’ll be able to swipe, will deliver thousands of unique messaging for your prospects in a matter of a few minutes…
- I had the Pleasure of meeting Roland Frasier at Traffic & Conversion Summit in San Diego a couple years ago, Where he gave a presentation on the Gain + Logic + Fear email sequence. Roland is an email Marketing genius… So this worth listening & reading…
- Roland Frasier walks you through DigitalMarketer’s “three email” sequence. This presentation is from DigitalMarketer’s War Room Mastermind group… Which $30,000 per year to join if you get accepted…
- I have had great success adopting Gain + Logic + Fear email sequence This gives a powerful framework writing email copy… Once you get this then you use 6 steps to scale your email results… Need help with this?…
Go Read – Your Messaging [Probably] Sucks… Swipe These for a 400% + Increase
Pricing Psychology
Which numbers should you use? How high should it be? Should it be rounded? This guide has 42 tricks to help you choose the best price.
Welcome to a huge resource on pricing psychology.
Whether you’re marketing a new product, selling items on eBay, or negotiating a deal on your house, you’ll learn 42 tricks to make your price seem lower….
- I always enjoy reading Nick Kolenda’s Perception & Behaviour Guides… Check them out They’re not a quick read but very insightful… Here some of his guides Choice Psychology, Color Psychology, Conversion Optimization Well worth the read…
- This a powerful concept – “All our knowledge has its origin in our perceptions.”–Leonardo da Vinci…Nothing in this world has concrete meaning. At the end of the day,
price is merely a perception. Nothing more. Nothing less… - When writing you use specific numbers rounding them up… Be Precise With Large Prices… Thomas, Simon, and Kadiyali (2007) analyzed 27,000 real estate transactions. Buyers pay more money when prices are specific (e.g., $362,978 vs. $350,000)… Find out why?
Go Read – Pricing Psychology
Disruption vs Innovation: Defining Success
Photo by Skye Studios on Unsplash
The terms disruption and innovation are almost always used together, but are they really different?
Lately, I’ve seen a lot of discussion around disruption vs. innovation. The question always arises: Are they the same?
I believe that disruption is simply the result of the rapid evolution of a business. The words disruption and innovation have become almost interchangeable ever since Harvard Business School Professor Clayton Christensen coined the term “disruptive innovation” in the 1990s…
- Innovation and disruption are similar as both are makers and builders. Disruption takes a left turn by literally uprooting and changing how we think, behave, do business, learn and go about our day-to-day…
- Netflix didn’t just pop up overnight & destroy Blockbuster dominance, they slowly gained traction with their streaming service…
- Incumbents are slow to react, Like turning the Queen Mary… According to research published by Capgemini, nearly 74 percent of incumbent businesses take over two years to react to unfolding disruption after its occurrence…
Go Read – Disruption vs Innovation: Defining Success
US Digital Ad Spending Will Surpass Traditional in 2019
This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.
Total digital ad spending in the US will grow 19% to $129.34 billion this year—54.2% of estimated total US ad spending. And mobile will continue its dominance, accounting for more than two-thirds of digital ad spending, at $87.06 billion this year…
- eMarketer forecasts Digital Advertising will skyrocket to a total of $172.29 billion, while traditional ad spending will fall to $104.32 billion in 2021…
- Where are the digital dollars coming from? Directories, such as the Yellow Pages, will take the biggest hit—down 19% this year. (Are they still printing these?) Traditional print (newspapers and magazines) spending will
drop nearly 18%. Not a good time to buying Newspapers or trying to selladverising in them… - “The steady shift of consumer attention to digital platforms has hit an
inflection point with advertisers, forcing them to now turn to digital to seek the incremental gains in reach and revenues which are disappearing in traditional media advertising,” – Monica Peart – eMarketer Forecasting Director… Many businesses are now pouring money into Digital Advertising,It;s easy to get burnt if you don’t know what you’re doing… Need help with Your Digital Media Buying?…
Go Read – US Digital Ad Spending Will Surpass Traditional in 2019!