Friday 5 Marketing Observations – Big game, big ads – the ads of Super Bowl 2019
This here are my top 5 Marketing Picks for the week.
Big Game, Big ads – The Super Bowl 2019
Welcome to Marketing‘s 2019 Super Bowl ad wrap. Here’s all of the big brands, big celebs, rappers, boy bands, humour and attempts at humour appearing in the US broadcast of NFL’s Super Bowl LIII.
Updated: with the addition of a few last-minute ads missed yesterday, including Washington Post, Burger King and Google.
- I didn’t actually watch the Super Bowl, I enjoy the theatre & strategy, but I missed it… But I didn’t miss the ads…
- This is not an exhaustive list of videos shown on at the Super Bowl…They 36 out of 53 ads…
- To purchase ads at Superbowl you’re looking at a base price of $4.5 – 5 million for a 30-second commercial + Plus shooting & production of ads…I’m not sure how many companies got a Positive ROI… Some of these ads are plain weird…
- My favs is Devour, Michelob & 100 Billion Words
Go Read –Big game, big ads – the ads of Super Bowl 2019
How to Set UP AdWords Call Tracking
Digital Advertising has changed the way we track, attribute, and report on our marketing budget forever. For the most part, the tracking metrics provided by online ads aren’t easily applied to more traditional advertising and outbound marketing like sponsorships, billboards, banners, and flyer marketing. Fortunately, Google has chipped away at this problem by allowing you to build and track campaigns around calls to your business.
- If your business relies on people ringing to get more info, then you should be adding Google Call Tracking to your AdWords…
- Call Tracking use to be such a complicated process to AdWords Campaigns… Now it’s as easy as adding an extension…
- You should be using Google Forwarding Number in your ads… Call tracking is an essential tool for local businesses, so you can gauge your ad performance. This will allow you to gain a better understanding of how your customers wish to interact with your website and brand…
Go Read – How to Set UP AdWords Call Tracking
Ten Trends Shaping the Internet of Things Business Landscape
Done right, optimised mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site.
Experience working on the Internet of Things indicates where the value lies.
IoT, perhaps the most transformative and compelling application of innovative technologies for businesses and consumers today, remains in the early stages of its revolution. But significant trends are emerging. Those who are able to listen, learn, and adapt are likely to be the winners.
- McKinsey & Company claim IoT is a business opportunity, not just a tech opportunity… So true, we just have to stop getting scared of new things…
- This a biggie Amazon and Google have hit critical mass in connected homes… The connected home concept has been around for at 25 years… So how your business tap into this booming marketing?…
- Everybody talking Artificial intelligence (AI) it’s caught on in IoT in the past two years…It’s moving out of the Bleeding edge, to must have…
Go Read – Ten trends shaping the Internet of Things business landscape
How to Optimize for Voice Search: 4 Simple SEO Strategies
Voice search is not a fad. It has comfortably crossed the threshold of early adopters.
It has gained mileage because it is more convenient for a user to speak with an assistant than to type. The results of voice queries are also faster.
Here are a few statistics to prove that voice search is here to stay:
Voice labs found that there were a total of 33 million voice-first devices in circulation.
- In his keynote, Google CEO Sundar Pichai announced that one-fifth of the queries on Google are voice searches…
- As I mentioned Amazon and Google have hit critical mass…So people finding reasons to talk to mobiles to get local info,,, Ideal for restaurants & local businesses
- Does your website show up when using voice for search?… This big change where old school SEO will struggle to keep up. Where now talking Use structured data Schema & you need to claim your Google My Business listing
- They are asking questions… so give them answers… Voice queries contain conversational words and are longer.
Go Read – How to Optimise for Voice Search: 4 Simple SEO Strategies
Top 10 Ranking About Us Pages
About Us pages are frequently one of the highest viewed areas on a website.
They fuel many of the key assisted and direct goal completions tied to company contact with their audience, plus they land large volumes of organic users on a site when maximized to their true potential.
- The About Page is the poor cousin to the Home Page but it plays an important role adding credibility to your business. …
- This page does not have to be boring, tell your story… Help people to find reasons why they should be doing business with you…
- This article has good insights into why they chose these 10 About Us Pages…In most cases, there are clear strategic signs that the About Us pages reflect audience wants, needs, as well as the broader intention to create meaningful hubs of value…
Go Read – Top 10 Ranking About Us Pages
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