Marketing Ideas, Tactics & Resources Update To Get More Customers
Don’t flustered Trying to keep with all changes happening in the marketing world.
I analysis & interpret over 137 marketing blogs every week, so you won’t get overwhelmed.
So you keep update with the latest Marketing Trends & how you can apply them to your business.
You’ll find these marketing articles quick and easy to read…
Check these out…
Want to Know What America’s Thinking? Try Asking
How Exactly Did The Pollsters & Media Get It So Wrong President Trump?
It was the night that wasn’t supposed to happen, that had almost no chance of happening. Having relied on major media, and the overflow of polls it fed readers on a near-daily basis, the audience sat back and waited for a Democratic victory, possibly a rout. Could the Senate be reclaimed by Democrats, or even the House?
On Tuesday afternoon, The New York Times told readers in its Upshot polling feature that Hillary Clinton had an 84 percent chance of winning…
But sometime Tuesday night, that 84-percent Clinton win Upshot figure flipped. Suddenly it was 95 percent — for Donald Trump.
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Micro-moments and beyond: Understanding and optimizing for consumer intent
Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase.
Google introduced the concept of micro-moments over a year ago, and since then, the company has consistently published supporting information as it relates to specific industries and user behavior across content platforms.
If you’re unfamiliar with micro-moments, they’re essentially a way of framing a user’s path to purchase or to conversion, with specific focus on mobile and the needs or questions users search on Google along with way. The concept of micro-moments is easily digestible and provides a great way of conducting and organizing keyword research, something search marketing practitioners and decision-makers alike can certainly appreciate.
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Torrence Boone of Google: How to lead a team to accomplish the impossible
Torrence Boone is a vice president at Google. Boone says Google employees don’t focus on the incremental. The company instills the notion of 10X thinking or moon-shot thinking. It’s up to the leader to set that ambitious vision.(Courtesy of Torrence Boone)
Torrence Boone is vice president of global agency sales and services at Google. He leads Google’s strategies worldwide in marketing and advertising.
He’s coming to Syracuse from Silicon Valley to speak Nov. 19 at the annual 100 Black Menfund-raising banquet.
In his keynote talk, Boone plans to talk about leadership and why it’s important: “I hope to inspire them to be amazing leaders in our community. I think that’s what we need. We need leadership. There are lots of flywheel effects and implications for broader society that emanate from that.”
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How to Systemize Your Business from Scratch
You’re not going to be able to scale your business properly if you don’t use systems…
The problem is, businesses think they don’t have enough time to create processes.
What they don’t realize is that every day you go without a process, you’re wasting time and setting yourself up for failure.
Processes help you:
- Train new employees
- Assign tasks to anyone
- Automate tedious jobs
- Scale your business
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AdRoll Introduces Email Retargeting And Moves Beyond Advertising
With an average ROI of more than $38 dollars for every $1 invested, email is one of the most cost effective channels for marketers. SendRoll uses email in a new and compelling way that will bring even more value to AdRoll customers.
SendRoll employs AdRoll’s retargeting engine, which allows marketers to capture intent signals, including the buying habits of shoppers. It then automatically triggers emails with personalised content or product recommendations at critical moments in the customer’s journey.
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Does Your Website Show Up?
Your Step By Step Guide To Doing A Web Audit On Your Website…So You Will Know What’s Working & What’s Not……