Does your Website show up? Your Website is part of your Marketing.
So we need to look at what is Marketing?
Marketing & Innovation -
Peter Drucker, The Practice of Management, 1954
“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
So Marketing attracts customers (clients), and innovation is how you figure out smarter ways to deliver your promise. Everything else is, in essence, simply about keeping score and supporting these processes.
Attract and deliver. That’s business in a nutshell
So if we put this into Restaurant context, that would be Attracting more Customers & serving delicious food efficiently.
So we should look as a prospective customer would find your Cafe Restaurant.
Let me paint this scenario that happen to me last week.
I invited a friend to catch up for dinner at Brighton Le Sands.
Here’s the quick backstory. My friend was only free this day, but they had to rush off by 9:00 pm to the airport to pick somebody up.
I live on the Northern Beaches so don’t know the area very well. So I needed to find a place to meet at.
So you get the picture, I'm going to take you through my journey in discovering a suitable place to have dinner in Brighton Le Sands.
So I'm going to share my steps & the Marketing lessons you can learn from finding a restaurant.
Just in case you think I’m picking on Brighton Le Sands, I choose this area because I don’t have preconceived ideas because I haven't eaten there before. I actually did have dinner at Brighton last Week.
So look this with 2 hats on. 1st as a person looking for a restaurant & 2nd as a marketer. Ok?
So Let's Do A Google Search For A Restaurant In Brighton Le Sands
I'll explain what going on in this Google search
2) Google Places
5) Le Sands Pavilion
This is the first Restaurant to show up...
7) AGFG Australian Good Food & Travel Guide
8) Baygarden Restaurant - Seafood Restaurant
11) Bianco Restaurant - Kitchen Cafe
12) Hurricanes Grill Brighton Le Sands | Sydney Restaurant Steakhouse
Your Heading Here
So you can see you get listed in major Restaurant Directories.
You should also have a website that fast load.
Is Mobile Responsive which means the site works on a mobile as most people going to restaurant searching on their mobiles
You should be to see a menu and order from your website.
They should be able to tap phone number on their mobile to make a call.
You should get your website basics right, so it stands a good chance getting found in search engine.
If you like help with your Website let us know, we are happy to help.
See a Demo of Triumvirate MMA
To see a demo. We'll also send Restaurant Marketing Tips, Tricks & Ideas, through Facebook Messenger. Ok?
Tap the blue Messenger button below or click on the Link below, you'll be taken to Facebook Messenger. Then click on Get Started...