- Adding a mobile friendly site results in an overall traffic increase of 18% (Source Nielsen)
- Smartphone sales (globally) are expected to increase by 25% from 472 million in 2011 to 630 million in 2012
- Smartphone owners now spend as much time using social networking apps such as Twitter and Facebook as they do playing games
- Over 805 of SMB’s surveyed across diverse geographies recognise the mobile Web offers vast opportunities to target customers & drive revenue
- By 2014 mobile internet use should overtake desktop internet use
- ½ of all local searches are done on mobile devices
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