Category: Restaurant Marketing

Digital Marketing, Friday 5 Marketing Observations, Manufacturing Marketing, Restaurant Marketing, Tradies Marketing

Friday 5 – Google Discovery Ads

Friday 5 Marketing Observations – Google Discovery Ads From left to right: YouTube, Google Discover, and Gmail. I’ve been battling the flu this week, but Grammarly still managed to check 50,008 words I wrote this week for clients. We’ve been getting good results with our Remarking Campaigns for a couple of clients. Enjoy the read…

14/06/2019
Uncategorized, Digital Marketing, Manufacturing Marketing, Marketing Ideas, Tactics & Resources Update, Restaurant Marketing, Tradies Marketing

Are you missing sales because you have not set up Retargeting?

Are you missing sales because you have not set up Retargeting? Photo by Annie Spratt on Unsplash Hit a Bullseye With Retargeting Ads Have you ever visited a website, checked out a product, then leave without taking action. Then you head over to another website & you see an ad promoting the product you just looked at. Over…

10/06/2019
Friday 5 Marketing Observations, Manufacturing Marketing, Marketing Ideas, Tactics & Resources Update, Restaurant Marketing, Tradies Marketing

Friday 5 Marketing Observations – AAARRR What Are Pirate Metrics?

Friday 5 Marketing Observations – AAARRR What Are Pirate Metrics? Photo by Scott Umstattd on Unsplash One thing that all marketers humans have in common is that we are all running out of time.It doesn’t matter if you are a solopreneur or the CMO of a giant organization you only have 24 hours in a day, which means all of…

06/06/2019
Digital Marketing, Manufacturing Marketing, Marketing Ideas, Tactics & Resources Update, Restaurant Marketing

Business & Marketing Books On My Kindle, I’ve Read in The Last 6 Months

Business & Marketing Books On My Kindle I’ve read in the last 6 months Photo by Giammarco Boscaro on Unsplash So on Saturday I was at a barbie, catching up with some old friends. I asked my friend if still catches the train to work. He replied “Why would drive into the city, when I can sit in…

28/05/2019
Friday 5 Marketing Observations, Digital Marketing, Manufacturing Marketing, Marketing Ideas, Tactics & Resources Update, Restaurant Marketing

Friday 5 – Useful Value Proposition

Friday 5 Marketing Observations – Useful Value Proposition Photo by RhondaK Native Florida Folk Artist on Unsplash Another interesting week, watching the Swans get up & win, on Saturday as the Election unfolded in the Background. Crossing Over at Quarter time & Half Time Zali Stegall the Independent knocks over Tony Abbott he’s held for 25 years in…

24/05/2019
Copywriting, Digital Marketing, Manufacturing Marketing, Restaurant Marketing

So How Much Does $60 Million Ad Spend Buy? …Not Much It Would Seem If You Have A Poor Offer

So how much does $60 Million Ad Spend Buy? …Not much it would seem if you have a poor offer Photo by Melissa Walker Horn on Unsplash Whoa Phew The elections are finally over, it feels like they were going since Christmas. Now we got a Nearly New Government. We can get back & focus on our businesses.…

21/05/2019
Friday 5 Marketing Observations, Digital Marketing, Manufacturing Marketing, Marketing Ideas, Tactics & Resources Update, Restaurant Marketing

Friday 5 – Work on Your Strengths

Friday 5 Marketing Observations – Work on Your Strengths, Not Your Weaknesses Happy days, only 2 more sleeps and we won’t be bombarded boring negative political ads for a least a couple of years. I must admit this campaign has almost put me in a coma. The only real excitement in Warringah has been the…

17/05/2019
Digital Marketing, Copywriting, Manufacturing Marketing, Restaurant Marketing

Use Good Happy Emotional Words To Help Your Prospects Feel Their Secret Desires

Photo by Robert Collins on Unsplash Part 2 Emotional Words – Use Good Happy Emotional Words To Help Your Prospects Feel Their Secret Desires Last week we looked at words describing negative emotional feelings Evoke Your Prospects Unspoken Feelings With Emotional Words Part 1. In Part 2 of this article, we are going to explore the contrasting happy,…

14/05/2019
Manufacturing Marketing, Copywriting, Digital Marketing, Restaurant Marketing

Evoke Your Prospects Unspoken Feelings With Emotional Words

Evoke Your Prospects Unspoken Feelings With Emotional Words… Part 1 Emotionally charged Words and Phrases speak to your prospects unspoken feelings How does your prospect feel right now?… What’s their point of angst?… How do they want to feel? How does your prospect feel about their problem/ situation? (Dominant Resident Emotion)

07/05/2019
Friday 5 Marketing Observations, Digital Marketing, Manufacturing Marketing, Marketing Ideas, Tactics & Resources Update, Restaurant Marketing

Friday 5 – Notre Dame Cathedral By The Numbers

Friday 5 Marketing Observations – Notre Dame Cathedral By The Numbers Photo by Pedro Lastra on Unsplash I was sitting watching the footing, I was jotted out my seat because I just remember I hadn’t written my Friday 5 Marketing Observations. The long weekend sneaked up on me. This week I spent my time on the phone consulting…

19/04/2019
Friday 5 Marketing Observations, Manufacturing Marketing, Marketing Ideas, Tactics & Resources Update, Restaurant Marketing

Friday 5 – French Fry Rankings

Well another week has passed. I always like to spend a quiet hour or two reviewing Marketing & Business Ideas on a Friday afternoon, before Beer O’Clock. So my mind has something to ponder over the weekend. So here’s my top 5 Marketing & Business Picks for the week. Fast food French fries, ranked. (Lucas…

21/02/2019
Restaurant Marketing, Customer Lifetime Value

Do you know how much each customer is worth to your Restaurant?

Are you a little fuzzy on your Restaurant numbers? The answer to this question plays an important part in whether you will grow your business. I would say this one of the business concepts every business owner needs to get their heads around. I know it’s a big claim. Let me explain. When you know…

12/03/2018