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Digital Marketing Resources to Help Tradies Get More Customers

Manufacturing Marketing

Manufacturing Marketing

Friday 5 Marketing-Observations Festival of Ideas

Friday 5 Marketing Observations – Festival of Ideas

02/08/2019 by Rowan Shead

It's been another busy week. Can you believe we just hit August, the year is flying by? We've been working on more Videos for DTRADIESHQ our Digital Marketing Resource Hub for Tradies. We'll be releasing this soon.

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Digital Marketing Resources to Help Tradies Get More Customers

Digital Marketing Agency for Tradies

30/07/2019 by Rowan Shead

Digital Marketing Agency for Tradies Helping You Simplify Online Marketing

I’ve been working with loads of tradies over the last 17 years, doing Tradie Marketing
Fixing or building their websites running Facebook & Google Ads and everything else that falls into Digital Marketing bucket.

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Automated Marketing Software Without Needing To Use Duct Tape

Automated Marketing Software Without Needing To Use Duct Tape

23/07/2019 by Rowan Shead

Automated Marketing Software Without Needing To Use Duct Tape Photo by Lucas Dudek on Unsplash Your Business needs a Website. Building a website is the easy part. So on the surface, you’d think, “OK. All I need to do is a have a good-looking site, and I’ll be golden.” But what’s the point of having a website if …

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Friday 5 Marketing Observations - Sales Lessons From the 9 Most Successful Shark Tank Deals

Friday 5 Marketing Observations – Sales Lessons From Shark Tank Deals

19/07/2019 by Rowan Shead

Friday 5 Marketing Observations – Sales Lessons From the 9 Most Successful Shark Tank Deals Photo by David Clode on Unsplash I’ve just finished setting up our client’s Advertising Results Reports on Data Studio, Most of our clients have been raving about these insights of these reports. If you like us to review your Ads to see we …

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When it comes to Digital Advertising Metrics the 3 Letter C Acronym's Wins

When it comes to Advertising Metrics the C Acronym’s Wins

16/07/2019 by Rowan Shead

When it comes to Digital Advertising Metrics the 3 Letter C Acronym’s Wins Photo by Nathaniel Shuman on Unsplash The 3 Letter C’s plays an essential role in measuring your Digital Advertising results. So what are the 3 Letter C’s (Acronym)s? Let me explain. As a Digital Marketing company, we run lots of advertising campaigns for our clients. …

Read moreWhen it comes to Advertising Metrics the C Acronym’s Wins
AI Temperature Check: Where AI Is Winning And Losing

Friday 5 – Where AI Is Winning And Losing

12/07/2019 by Rowan Shead

Friday 5 Marketing Observations – Where AI Is Winning And Losing What a game. The state of Orgin lived up to the hype. The Try in dying minutes of the game was sensational. It’s about time we managed to pull off miracle Try that’s QLD aways seems to wrangle in the sec. I’m not sure …

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Tracking your Advertising has not always been easy any task to do, until now...

What the Heck is UTM & Why Should You Care?

09/07/2019 by Rowan Shead

I bet John Wanamaker wished he was using UTM Photo Source – https://www.phillymag.com/news/2016/07/11/john-wanamaker-philadelphia-history/ “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half” John Wanamaker Who was John Wanamaker? “John Wanamaker (1838-1922) was an American merchant and religious, civic and political figure, considered by some to be a …

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Friday 5 Marketing Observations - Vanity Metrics

Friday 5 – Vanity Metrics

04/07/2019 by Rowan Shead

Friday 5 Marketing Observations – Vanity Metrics Photo by Simone Scarano on Unsplash I’ve been working on Marketing Resources for Tradies. One of our Google Ads Campaigns for a client, we have reduced their Ad spend from $15.70 per click to $ 3.70, which means we can spend & get more Clicks & make more sales. Time to …

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Perfection is a Killer to Momentum

Perfection is A Killer To Momentum

02/07/2019 by Rowan Shead

Photo by Joseph Gruenthal on Unsplash Perfection is a Killer to Momentum Ok, I’m going to let you into my dirty little secret. I’m not perfect. Ok, I know your all shocked. We all have good intentions when we start a project it’s going to be perfect. Perfection is good to aim for. But in reality, it’s not …

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Friday-5-Marketing-Observations-17-Pitch-Deck-Templates1200c

Friday 5 – 17 Pitch Deck Templates

27/06/2019 by Rowan Shead

Friday 5 Marketing Observations – 17 Pitch Deck Templates  Photo by Teemu Paananen on Unsplash How good was Blues Victory Over Queensland. Go Turbo a very popular player down at Manly. We’ve been documenting Our Processes, We just finishing our procedures for Building a WordPress Gutenberg Website. You can see our checklist we made in Google Sheets. I …

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Do you keep word? I promise I will - Customer Service

Do you keep word? I promise I will – Customer Service

25/06/2019 by Rowan Shead

Do you keep word? I promise I will – Customer Service Photo by marcos mayer on Unsplash Let me share with you 2 Customer Service experiences I had over the last 2 weeks. I had products I bought a while ago, but for some reason, they stopped working. I’ve been using Market Samurai for years Market Samurai was …

Read moreDo you keep word? I promise I will – Customer Service
Getting Single Touch Payroll compliant

Friday 5 – Payroll end of Financial Year

20/06/2019 by Rowan Shead

Friday 5 Marketing Observations – Payroll end of Financial Year So what’s been happening this week, been playing around & testing Videos on LinkedIn. I’ll let you know what the traction is on these videos uploaded to LinkedIn rather than embedding a Youtube Videos. We’ve been rolling a couple of retargeting campaigns for clients, to …

Read moreFriday 5 – Payroll end of Financial Year
Pandora Charms-Evokes Cherished Memories

Pandora Charms Evokes Cherished Memories

17/06/2019 by Rowan Shead

Pandora Charms Evokes Cherished Memories So my daughter had her 21st Last week. So I asked her what her favourite gift was? I was surprised when she said a Pandora Beads. My daughter Laura got a Pandora Bracelet when she was 13, so shes had it for a long time. Her sister Celina also got …

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From left to right: YouTube, Google Discover, and Gmail.

Friday 5 – Google Discovery Ads

14/06/2019 by Rowan Shead

Friday 5 Marketing Observations – Google Discovery Ads From left to right: YouTube, Google Discover, and Gmail. I’ve been battling the flu this week, but Grammarly still managed to check 50,008 words I wrote this week for clients. We’ve been getting good results with our Remarking Campaigns for a couple of clients. Enjoy the read …

Read moreFriday 5 – Google Discovery Ads
Are you missing sales because you have not set up Retargeting - hit a Bullseye With Retargeting Ads

Are you missing sales because you have not set up Retargeting?

10/06/2019 by Rowan Shead

Are you missing sales because you have not set up Retargeting? Photo by Annie Spratt on Unsplash Hit a Bullseye With Retargeting Ads Have you ever visited a website, checked out a product, then leave without taking action. Then you head over to another website  & you see an ad promoting the product you just looked at. Over …

Read moreAre you missing sales because you have not set up Retargeting?
AAARRR What Are Pirate Metrics?

Friday 5 Marketing Observations – AAARRR What Are Pirate Metrics?

06/06/2019 by Rowan Shead

Friday 5 Marketing Observations – AAARRR What Are Pirate Metrics?  Photo by Scott Umstattd on Unsplash One thing that all marketers humans have in common is that we are all running out of time.It doesn’t matter if you are a solopreneur or the CMO of a giant organization you only have 24 hours in a day, which means all of …

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Move Over Business Plans-Your Times Up

Move Over Business Plans Your Times Up

03/06/2019 by Rowan Shead

Move Over Business Plans Your Times Up Photo by Curtis MacNewton on Unsplash I spent all day Friday Business Growth Workshop, Covering Topics on Technology, Marketing, Systems, Sales & Strategy In the Strategy Session, The speaker laboured the point we needed to have a Business Plan. He Stated only 1 in 5 business have a Business Plan Even …

Read moreMove Over Business Plans Your Times Up
Friday-5-Marketing-Observations-AI-Artificial-Intelligence-For-Business

Friday 5 – AI Artificial Intelligence For Business

31/05/2019 by Rowan Shead

Friday 5 Marketing Observations – AI Artificial Intelligence For Business Photo by Franck V. on Unsplash I’ve just starting a project where the clients wants to jump on aboard the AI Artificial Intelligence bandwagon. Everybody man and his dog are going on about AI, and how this silver bullet will save mankind, so imagine how it can ramp …

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Business & Marketing Books On My Kindle, I’ve Read in The Last 6 Months

Business & Marketing Books On My Kindle, I’ve Read in The Last 6 Months

28/05/2019 by Rowan Shead

Business & Marketing Books On My Kindle I’ve read in the last 6 months Photo by Giammarco Boscaro on Unsplash So on Saturday I was at a barbie, catching up with some old friends. I asked my friend if still catches the train to work. He replied “Why would drive into the city, when I can sit in …

Read moreBusiness & Marketing Books On My Kindle, I’ve Read in The Last 6 Months
Friday 5 Marketing Observations - Useful Value Proposition

Friday 5 – Useful Value Proposition

24/05/2019 by Rowan Shead

Friday 5 Marketing Observations – Useful Value Proposition Photo by RhondaK Native Florida Folk Artist on Unsplash Another interesting week, watching the Swans get up & win, on Saturday as the Election unfolded in the Background. Crossing Over at Quarter time & Half Time Zali Stegall the Independent knocks over Tony Abbott he’s held for 25 years in …

Read moreFriday 5 – Useful Value Proposition
So How Much Does $60 Million Ad Spend Buy? ...Not Much It Would Seem If You Have A Poor Offer

So How Much Does $60 Million Ad Spend Buy? …Not Much It Would Seem If You Have A Poor Offer

21/05/2019 by Rowan Shead

So how much does $60 Million Ad Spend Buy? …Not much it would seem if you have a poor offer Photo by Melissa Walker Horn on Unsplash Whoa Phew The elections are finally over, it feels like they were going since Christmas. Now we got a Nearly New Government. We can get back & focus on our businesses. …

Read moreSo How Much Does $60 Million Ad Spend Buy? …Not Much It Would Seem If You Have A Poor Offer
Work On Your Strengths, Not Your Weaknesses

Friday 5 – Work on Your Strengths

17/05/2019 by Rowan Shead

Friday 5 Marketing Observations – Work on Your Strengths, Not Your Weaknesses Happy days, only 2 more sleeps and we won’t be bombarded boring negative political ads for a least a couple of years. I must admit this campaign has almost put me in a coma. The only real excitement in Warringah has been the …

Read moreFriday 5 – Work on Your Strengths
Use Good Happy Emotional Words To Help Your Prospects Feel Their Secret Desires

Use Good Happy Emotional Words To Help Your Prospects Feel Their Secret Desires

14/05/2019 by Rowan Shead

Part 2 Emotional Words – Use Good Happy Emotional Words To Help Your Prospects Feel Their Secret Desires Photo by Robert Collins on Unsplash Last week we looked at words describing negative emotional feelings Evoke Your Prospects Unspoken Feelings With Emotional Words Part 1. In Part 2 of this article we are going to explore the contrasting happy …

Read moreUse Good Happy Emotional Words To Help Your Prospects Feel Their Secret Desires
Friday 5 Marketing Observations - Delivering Meaningful Moments

Friday 5 – Delivering Meaningful Moments

11/05/2019 by Rowan Shead

Friday 5 Marketing Observations – Delivering Meaningful Moments Photo by Mesut Kaya on Unsplash Can you believe we just hit May. Wow the years flying by. I had my head down playing & designing AI Artificial Intelligence Tools for a client. So I had to brush up on my Python skills… Once dive into Ai it’s going to …

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