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Copywriting

So How Much Does $60 Million Ad Spend Buy? ...Not Much It Would Seem If You Have A Poor Offer

So How Much Does $60 Million Ad Spend Buy? …Not Much It Would Seem If You Have A Poor Offer

21/05/2019 by Rowan Shead

So how much does $60 Million Ad Spend Buy? …Not much it would seem if you have a poor offer Photo by Melissa Walker Horn on Unsplash Whoa Phew The elections are finally over, it feels like they were going since Christmas. Now we got a Nearly New Government. We can get back & focus on our businesses. …

Read moreSo How Much Does $60 Million Ad Spend Buy? …Not Much It Would Seem If You Have A Poor Offer
Use Good Happy Emotional Words To Help Your Prospects Feel Their Secret Desires

Use Good Happy Emotional Words To Help Your Prospects Feel Their Secret Desires

14/05/2019 by Rowan Shead

Part 2 Emotional Words – Use Good Happy Emotional Words To Help Your Prospects Feel Their Secret Desires Photo by Robert Collins on Unsplash Last week we looked at words describing negative emotional feelings Evoke Your Prospects Unspoken Feelings With Emotional Words Part 1. In Part 2 of this article we are going to explore the contrasting happy …

Read moreUse Good Happy Emotional Words To Help Your Prospects Feel Their Secret Desires
Evoke Your Prospects Unspoken Feelings With Emotional Visceral Words

Evoke Your Prospects Unspoken Feelings With Emotional Words

07/05/2019 by Rowan Shead

Evoke Your Prospects Unspoken Feelings With Emotional Words… Part 1 Photo by Christian Seeling on Unsplash Emotionally charged Words and Phrases speak to your prospects unspoken feelings Check out Part 2 Use Good Happy Emotional Words To Help Your Prospects Feel Their Secret Desires How does your prospect feel about their problem/ situation? (Dominant Resident Emotion) How does …

Read moreEvoke Your Prospects Unspoken Feelings With Emotional Words
Your-Content-Is-Your-Marketing-Currency

Your Content Is Your Marketing Currency

25/06/2018 by Rowan Shead

What information do you need to give in your Marketing Currency? The key is to provide
information that answers a prospect’s key marketing questions. These eight areas cover the most important information. All of this can be communicated on a website as shown.

Read moreYour Content Is Your Marketing Currency
They try to please everybody, so in the end, they appeal to nobody

Send Your Right Message To The Right People

10/02/2017 by Rowan Shead

One of the common mistakes, I noticed as I reviewed these websites.

They don’t have an audience in mind, they fell into the fatal marketing flaw, of thinking the whole world their audience.

They try to please everybody, so in the end, they appeal to nobody...

Read moreSend Your Right Message To The Right People

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