Category: Copywriting

Copywriting, Digital Marketing, Manufacturing Marketing, Restaurant Marketing

So How Much Does $60 Million Ad Spend Buy? …Not Much It Would Seem If You Have A Poor Offer

So how much does $60 Million Ad Spend Buy? …Not much it would seem if you have a poor offer Photo by Melissa Walker Horn on Unsplash Whoa Phew The elections are finally over, it feels like they were going since Christmas. Now we got a Nearly New Government. We can get back & focus on our businesses.…

21/05/2019
Digital Marketing, Copywriting, Manufacturing Marketing, Restaurant Marketing

Use Good Happy Emotional Words To Help Your Prospects Feel Their Secret Desires

Photo by Robert Collins on Unsplash Part 2 Emotional Words – Use Good Happy Emotional Words To Help Your Prospects Feel Their Secret Desires Last week we looked at words describing negative emotional feelings Evoke Your Prospects Unspoken Feelings With Emotional Words Part 1. In Part 2 of this article, we are going to explore the contrasting happy,…

14/05/2019
Manufacturing Marketing, Copywriting, Digital Marketing, Restaurant Marketing

Evoke Your Prospects Unspoken Feelings With Emotional Words

Evoke Your Prospects Unspoken Feelings With Emotional Words… Part 1 Emotionally charged Words and Phrases speak to your prospects unspoken feelings How does your prospect feel right now?… What’s their point of angst?… How do they want to feel? How does your prospect feel about their problem/ situation? (Dominant Resident Emotion)

07/05/2019
Copywriting, Manufacturing Marketing

Your Content Is Your Marketing Currency

What information do you need to give in your Marketing Currency? The key is to provide information that answers a prospect’s key marketing questions. These eight areas cover the most important information. All of this can be communicated on a website as shown.

25/06/2018