Friday 5 Marketing Observations – Optimizing Mobile Forms For More Conversions

It’s hard trying to keep up with latest Marketing Buzz & Business Issues.

I would describe myself voracious reader, on an average week I would usually read 2 – 3 Books 330 to 370 Marketing Blogs per week.

You maybe asking why I Read so much, last week I wrote 106,274 Words for Clients & for our Marketing projects for Getting More Customers.

Last week was a big week Writing week to kick off the new year. But the writing only happens if I do the research first. This I s Why I read so much.

So I though I’d share every Friday The 5 articles which piqued my interest & the observations i discovered.

Done right, optimized mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site.

It’s not hyperbole. Consider the number of interactions it takes to book a room on Hotel Tonight compared to its competitors, something Luke Wroblewski highlighted in his talk on mobile design:

Go Read – Friday Optimizing Mobile Forms for More Conversions – and a Competitive Advantage Observations

In our report, Digital Champions: How industry leaders build integrated operations ecosystems to deliver end-to-end customer solutions, we examine the characteristics of Digital Champions and offer a way for companies to transition into the digital leadership category.

Go Read – PWC Strategy – Global DigitalOperations Survey 2018

In this guest post, Pressy Sankaran (pictured below), head of Criteo ANZ, talks Artificial Intelligence and why Aussie marketers need to get on board and pronto…

Marketing campaigns have changed beyond belief from reliance on the traditional media of TV, print and radio. Now, the proliferation of content being streamed from every media and social platform imaginable means that brands need to think critically and create strategies to rise above the digital noise.

Go Read – Artificial Intelligence: Why It’s A Must For Every Marketing Strategy

There are a lot of reasons why you might need a notes app. Maybe you’re practicing GTD and are looking for a quick way to capture to-dos the moment you think of them. Maybe you need a record of decisions made and topics discussed during meetings at work. Or maybe you’re a writer and need a place to collect articles and statistics to reference later.

If you’re in the market for a note-taking app and are trying to decide between Google Keep and Evernote, defining exactly what you plan to do with the app is an important first step. Each app is designed for very different purposes:

Go Read – Note Taking Apps Showdown: Google Keep vs. Evernote

All the videos from Discussion Panels & Talks from Day 3 of World Economic Forum on Mental Health.

The Duke of Cambridge described how the distressing nature of his work as an air ambulance pilot prompted his own mental health difficulties.

“You have a suit of armour on, you deal with children being really sick, elderly people, but something comes along that’s related to your own life and it takes you over a line,”

Go Watch – World Economic Forum Annual Meeting – Mental Health Matters

I hope you enjoyed Friday 5 Marketing Observations & found it useful. Stay tuned for next Weeks Friday 5 Marketing Observations episode.

I’d be happy to have a chat with & show how we worked with other Manufacturing & Distributors.