Friday comes so quickly, so read heap business & marketing over the week. Some of these articles are quite long to read but I believe they worthwhile & will stretch your thinking. Enjoy remember readers are leaders.
The Genius Pixel: How To Train Ad Networks To Give You A LOT More ROI
Done right, optimised mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site.
Clicks aren’t getting cheaper…
But tactics have evolved to still get a decent return on paid ads, read on to learn how.
TL
This year marks the 10th year I’ve been running FB ads and 12th year running Google ads. In that time I’ve managed over $10,000,000 in ad spend
- I met Justin in San Deigo at Traffic & Conversion Summit. He’s wicked smart, he’s regarded as smartest people when it comes to buying Traffic…
- We had Custom audiences came out, then lookalikes, then website custom audiences, video ads, ad sequencing, retargeting, and tons of new campaign objectives… A genius pixel is an ad account pixel that is so well trained to find your perfect customers or leads, that you don’t even need to use keyword or interest targets anymore
… - To educate your Pixel Justin suggests creating a new account for each product… Every account comes with their own pixel and for absolute best
results you want this 1 ad account (pixel) to only learn who buys only this 1 product of yours… I’m going to try this so I’ll let you know how it goes…
Go Read – The Genius Pixel: How To Train Ad Networks To Give You A LOT More ROI
Use Content Intelligence To Uncover Insights That Matter
Done right, optimised mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site.
He declared that “Content is King.” He foresaw the internet evolving into a marketplace for content.
Now, more than 20 years later, Gates premonition is proving right.
So, how far have we come concerning the production and consumption of content? This collection of stats reveals the amount of content shared and consumed every minute:
- They Content Intelligence Defined as, “technology that helps content understand itself — what it’s about, how it speaks, how effective it is at accomplishing certain goals, what emotions it calls to mind, etc.”…
- When you understand the Buyers Journey, then it’s possible to create for each stage – Awareness – Consideration – Decision… This why we spend so much getting to know the customer & journey they go through when buying… Need help creating your Customers Journey?…
- The articles
shares some good ideas on how to improve your content…Like you need more images or infographics in your blogs to get moreengagemenet …
Go Read – Use Content Intelligence To Uncover Insights That Matter
How To Build The Perfect LinkedIn Company Page
Done right, optimised mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site.
Be honest: when’s the last time you updated your LinkedIn company page?
Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence.
LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space. Beyond being a prime place to share content and flex your industry influence, LinkedIn performs 277% better than Facebook or Twitter for generating visitor-to-lead conversions.
- LinkedIn is growing in its importance of reaching the corporate people with all the
new business features… - You need to create an effective LinkedIn content strategy… Your LinkedIn company page needs to simultaneously speak to totally different audiences… Current customers and prospective ones… Employees and recruits & Industry players and competitors who want to watch your latest moves…
- This a big aha…Employee advocacy is the absolute best way to grow your LinkedIn presence and exponentially increase your content’s reach
.. When you restrict your company content to your company page, you’re only being seen by your current crop of followers…
Go Read – How To Build The Perfect LinkedIn Company Page
Leading Questions: Great For Marketing, Terrible For Research
Done right, optimised mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site.
Good user research asks the right questions to the right people. If you fail on either account, you may make million-dollar decisions on bad data.
Leading questions are an easy way to poison your data. A leading question is “a question asked in a way that is intended to produce a desired answer.”
If you’ve worked in marketing or sales, you know leading questions well: They’re wonderfully effective at guiding consumers toward a “yes” for a product or service. (“Would you like to lose 10 lbs. without leaving the couch?!”)
- Norman M. Bradburn’s classic, Asking Questions: The Definitive Guide to Questionnaire Design—for Marketing Research, Political Polls, and Social and Health Questionnaires, a core source for this post,…
- Leading questions – When you think of leading questions, you likely think first of the language—the words and phrasing—of those questions. But the question type, topic, and order can be equally influential…
- It’s easy to fall this trap – Loaded questions – Unlike leading questions, which suggest the desired answer, loaded questions assume one: “Was it easier to navigate the new design?” (leading) – “Which of the design improvements was your
favorite ?” (loaded)…A loaded question is, in effect, a “hard” lead: Respondents have no choice but to agree, and their answer merely justifies the agreement.
Go Read – Leading Questions: Great For Marketing, Terrible For Research
Maximize The Lifetime Value of Your Salesforce
Done right, optimised mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site.
Better and more thoughtful ways to measure the potential lifetime value of each member of the sales force can not only improve talent management but also create more value.
Sales organizations invest heavily in data and analytics in order to measure the potential long-term value of their customers. Yet few apply the same discipline to their own internal sales force. This is surprising, given the increasing challenges sales managers face in acquiring and retaining talent in today’s economic environment.
Many sales leaders are unclear about how to identify, attract, and hire reps who have the “perfect” profile, and they have little idea of what motivates such people to stay. Nor do they know how to combat the “performance plateau,” where top performers start to stagnate.
- CLV Customer Lifetime Value was established in the 1980s as a framework to forecast the net profit attributable to a customer over the entirety of his or her relationship with a company…They have taken this and turned SLV Seller-Lifetime-Value (SLV) for, sales organizations of all sizes and hues can determine how to maximize the lifetime value of their staff—specifically the salespeople themselves (exhibit)
…. - It’s getting harder for sales leaders to attract ideal new talent, given an extremely competitive market. Onboarding processes were fast becoming disjointed and inconsistent across the company and its various acquisitions. Retention was proving a major challenge, with attrition rates creeping upward of 60% in some businesses
…. - When they examed the combined data through the SLV lens, it revealed 2 clear employee archetypes. 1 – were reps who quickly got up to speed but then fizzled out and left early. 2- were slower to reach peak performance but performed better in the long run. The company realized it had to make a trade-off: it needed to place less emphasis on getting reps performing quickly and focus instead on long-term performance and retention…
Go Read – Maximize The Lifetime Value of Your Salesforce
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