Another busy week
Jimmy Fallon Grossed 2.6 Billion Views On YouTube This Last Year
Late night talk shows have been the cornerstone of U.S. television for decades, and if viewers aren’t watching the shows as they are broadcast, they are certainly watching the clips on social. One of the titans, The Tonight Show with Jimmy Fallon, just hit a huge milestone on YouTube with 20M subscribers. Using data exclusive to Tubular, we took a look at the numbers for the channel overall — the highlights include:
- This channel uploaded 1,872 videos to YouTube in the last 12 months.
- Those videos generated 2.6B views & 43.8M engagements on YouTube.
- I must admit I enjoy watching Jimmy Fallon, & have been know catch up on YouTube… It shouldn’t come as a surprise as I’m not the only person doing this…
- Musical numbers or appearances from musical guests generated the most views, with “Musical Genre Challenge with Ariana Grande” topping the chart with an impressive 46.2M view…
- Of the 2.6 Billion views Jimmy Fallon The Tonight Show’s got on YouTube only 42.6% of the YouTube audience live in the U.S. So the majority of the channel’s views are around the globe – 75 different countries…
Go Read – Jimmy Fallon Grossed 2.6 Billion Views On YouTube This Last Year
Search Intent For keywords What Content Marketers Need To Know
Keywords are key.
An obvious statement, but we sometimes forget just how important they are to our SEO efforts and for generating a steady flow of organic traffic to our website or blog.
Search engine optimization helps us appear higher in the SERPs for a given query. And that’s important, too:
- Between 70-80% of searchers ignore the paid ads and focus on the query results
- When you’re looking for intent The Keyword Curves helps – Head: very broad, and typically just 1-2 words – Middle: sometimes called the chunky middle – Long-tail: very specific, and usually 4-8 words in length…
- Sometimes you’re going fact-finding mission, sometimes you’re looking for answers, & other times you’re hoping to make a purchase that fits a need or want you
have right now. So when you’re searching in Google that’s intent. And just like keywords themselves, it comes in different flavours. - Understanding & Applying Keyword intent to your content will help you get more clicks… Check out these stats The #1 result on a SERP takes an average 32.5% traffic share, while all results on the first page average 91.5% combined… Just over half (51%) of all website traffic is from organic search …
Go Read – Search Intent For keywords What Content Marketers Need To Know
Best Image Formats For Websites Compared! PNG, JPG, GIF and WebP
Done right, optimised mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site.
Image Optimization begins with choosing the best file format for your needs. This goes beyond PNG vs. JPEG. There is not one file format to rule them all.
Everyone’s image needs are different, even the different images within a single site have different requirements. But no worries, we got you covered.
In this post, I’m going teach you how to choose the best image format for your WordPress site. We’ll go over the old favorites, JPEG, PNG and GIFs and some of the next-gen ones like WebP and SVG. We’ll cover their strengths, weaknesses and ideal use cases so you can optimize your images like a pro.
- This a really helpful Article on how to compress & optimise images. It’ so easy to grab your phone take a stunning shot then whack up on your website, without giving any thought to what a
full size image does to your website… - JPEG is the ideal image file type for photographs, especially those without
text, when a smaller image file takes priority to image quality. E.g. Large hero images, highlighting professional photography… PNG’s strength is its lossless compression algorithm. You don’t lose any data during the compression process so the image can be recreated without a loss of quality - There’s no reason send bland generic emails when technology gives extreme personalisation in everything from your ads you show to the stories you see in your news feed. Marketers must leverage technology to personalize their communications with prospective clients…
Go Read – Best Image Formats For Websites Compared! PNG, JPG, GIF and WebP
6 Marketing Trends You Should Actually Follow In 2019
Done right, optimised mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site.
New year, new marketing trends. And the buzz in 2019 is all about using technology to deliver more personalized and powerful marketing.
2019 is continuing to see the trend of marketing and technology becoming intertwined. Marketing automation and Artificial Intelligence (AI) will continue to be used by businesses of all sizes to deliver more personalized messaging.
The Marriage of Marketing and Technology
2018, marketing and technology experts witnessed the ubiquity of AI, chatbots, and Augmented Reality (AR) technology. AR apps such as “Zombies Go” allowed you to enter a zombie nation where you fight against the zombie apocalypse, all while still seeing personalized advertisements.
- In 2019 Chatbots, will see the usage explode beyond just Facebook messages or Twitter responses… In 2019 will see a rise in the application of chatbots for sales and marketing. Companies like Hubspot are leveraging Facebook Messanger chatbot platforms like ManyChat for lead generation through Facebook advertising…
- For 28 years the Wall Street Journal “Two Young Men…” has not been beaten by copywriting agencies trying to win the business… The lesson just because you’re bored with the copy doesn’t mean its still not working…
- I think this some it all up Marketing is still about people… There truly is no reason to be sending generic messages out to the masses, rather, customers expect brands to leverage technology to personalize their marketing and products no matter the medium.
Go Read – 6 Marketing Trends You Should Actually Follow In 2019
313 Conversion Case Studies Analyzed: Here Are My Top 5 Revenue- Grabbing Insights
Done right, optimised mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site.
I started with the Proven Sales Conversion Pack idea.
(You might have seen me mention it because it was launched as a limited pre-order in January. We sold out in the 1 week.)
However, as my team and I vetted and analyzed case studies—I realized there was no way this could be a tripwire.
I would have to launch it as a full product for the tremendous value it offered (not to mention the 150+ hours of time and effort to create it).
After all, 313 case studies that meet the following criteria aren’t that common:
- Conversion Insight #1 of 5 – Like a Boulder at The Edge of a Cliff, There Are High “Money-Points of Leverage” On Your Website…
- I doubt I can count how many articles I’ve read over the last 15 years of the impact of changing the colours of your buttons…
Well they could add a small increase butyour betteroff focusing on your offer & other high leverage points, like Headlines & Checkout page… You should focus on these areas or elements in your funnel for immediate and maximum impact: - You should be looking at Buyers/ Customers Journey
.. . You get to see and feel your buying process thru your customers’ eyes…
Go Read – 313 Conversion Case Studies Analyzed: Here Are My Top 5 Revenue- Grabbing Insights